2030 Reputational Risk Assessment
In the coming decade, health systems will face an acceleration of new and ominous reputational risks. How you prepare for them now will shape your success over the coming years. For many health systems, this approach will be uncomfortable and require looking inward to better assess where they truly stand and develop a path forward.
With this in mind, Revive has developed a comprehensive 2030 Reputational Risk audit and roadmapping engagement to help your organization understand and plan for these new risks, and develop a platform to proactively address them before you face crises. Doing so now will allow health systems to be on the front foot as attention on these four areas accelerates.
This engagement will assess and plan meaningful actions and recommendations to help health systems navigate the following four relatively new areas of risk:
1.
Political risk
Health systems can no longer sit on the fence when it comes to social issues. But with the politicization of virtually everything in the U.S., how will you take a stand and still speak to those with opposite views?
2.
Value risk
Hospitals and health systems are increasingly being painted by payors, politicians, big pharma, and the media as the villain behind rising healthcare costs, yet health systems have consistently failed to collectively demonstrate the actual value delivered to patients, communities, and other key stakeholders.
3.
Expertise risk
The drop in trust in public health experts since COVID-19 has been catastrophic. That loss in trust is now transferring to medical professionals and healthcare organizations, with profound consequences for our brands, our ability to deliver care, and future national health crises.
4.
Health gap risk
As the pandemic has further expanded health inequities and disparities in the U.S., health systems will be increasingly held accountable not just for how they are helping to solve for these, but also for their role in widening the health gap in the first place.
The 2030 Reputational Risk Approach
Using our years of experience helping health brands identify, prepare for, and manage reputational issues, we leverage a proven process to address these four risks and provide your organization with a comprehensive roadmap for moving forward with confidence.
Discovery
Client-provided materials review
- Organization planning documents
- Marketing/communications messaging and assets
- Market/consumer research
- Key leadership profiles
In-depth interviews
- 4-6 telephone interviews with select organizational leadership
- 4-6 telephone interviews with key community stakeholders
- 8-10 telephone interviews with other organizational influencers, including clinicians, policymakers, or other stakeholders
Media and social audit
- Current media approach strategy review
- Media coverage review
- Social media audit
Secondary research
- Media audits
- Consumer/public research
- Review of organizational research, market analysis, etc.
Deliverables
Revive will provide an in-depth assessment based on our findings viewed through the filters of the four primary risks — political, value, expertise, and health gap. Findings will serve as the foundation for risk management planning.
Planning
Organizational strategy and plan
The executable strategy and plan will outline Revive’s recommended approach, from strategy, to message, and through to delivery — to tell the health system’s story on each of the four core areas in the most compelling, engaging, and effective way, positioning the health system in the best possible light.
Narrative development and message platform
Revive will develop a comprehensive, overarching message platform to ensure our communications are tailored for targeted audiences. To complement the proactive strategies, we’ll also create an “attack grid” of tough questions we might expect and our responses that reinforce our message with supporting data.
Scenario planning
Revive will develop four scenario plans – one for each of the risk areas — based on potential outcomes or stakeholder criticism. These plans will include a communications strategy, action steps, key considerations, messages, and recommended materials needed for each scenario.
What’s next?
To talk with one of our communications leaders about the 2030 Reputational Risk engagement, please email partner@reviveagency.com or complete the following form.