Turn service-line marketing from an art into a science

Now more than ever, your health system is counting on your team to help drive consistent service-line revenue. Not just any revenue though. You don’t just need to target more patients, you need the right patients. And you need an automated approach that is effective, efficient, and consistent.

The solution lies in evermore personalized marketing strategies leveraging smart data applications and the right MarTech platforms. Your goal? Focus on the most profitable audiences using highly targetable digital and direct channels, with an optimization-first mindset to drive greater results.

Revive has developed a repeatable Demand Generation Program to effectively and efficiently drive service-line volumes, leveraging strategies and platforms including CRM, machine learning, multiple data platforms, and creative and execution approaches.

How it works

Audience-first segmentation

• Use available targeting data through existing Revive licensed tools such as Experian, Definitive Health, Comscore, and numerous third-party data platforms available through Salesforce’s DMP
• Build analytic models that identify service line signals that can predict which audiences are most likely to need target services

Highly-targeted outreach strategies

• Focus on highly measurable, easily optimizable channels like programmatic display, paid search, and paid social
• Leverage our Salesforce Marketing Cloud for targeted marketing: the Audience Studio for audience definition and segmentation and activation through Xandr and direct channels 
• Leverage our partnerships with Eruptr for SEM and Xandr for media buys
• Program options include targeted media channels, email and SMS, and leverage content management systems for scale

DEI-infused messaging

• Use our living/thinking/solving framework to develop messaging that speaks to each audience segment
• Incorporate DEI principles, considering the unique needs of each audience
• Ensuring that audience definitions reflect clients DEI programs and interests and do not reflect inappropriate biases 
• Input and review from our Vice President of Health Equity & Inclusion

Creative & asset production

• Leverage production studio to build out multiple versions of assets for in-market contextual testing and ongoing optimization
• Delivered through website landing page personalization that reflect viewing audience interests 
• Intentional A/B test-and-learn mentality built into production up front

An optimization-oriented approach

• Demand generation campaigns are not a one-and-done campaign; optimization is essential to generating and improving ROI
• Leverage Datorama for data stream harmonization and ongoing channel optimization
• Requires minimum 6 month commitment to allow for optimization, and includes numerous rounds of creative and media optimization

Package options

Revive offers four different Demand Generation Program options at four different investment levels (ask us directly for pricing tiers):