2030 Service Line Marketing

Service line demand generation program

Turn service-line marketing from an art into a science

Now more than ever, your health system is counting on your team to help drive consistent service-line revenue. Not just any revenue though. You don’t just need to target more patients, you need the right patients. And you need an automated approach that is effective, efficient, and consistent.

The solution lies in evermore personalized marketing strategies leveraging smart data applications and the right MarTech platforms. Your goal? Focus on the most profitable audiences using highly targetable digital and direct channels, with an optimization-first mindset to drive greater results.

Revive has developed a repeatable Demand Generation Program to effectively and efficiently drive service-line volumes, leveraging strategies and platforms including CRM, machine learning, multiple data platforms, and creative and execution approaches.

How it works

Audience-first segmentation

Highly-targeted outreach strategies

DEI-infused messaging

Creative & asset production

An optimization-oriented approach

Package options

Revive offers four different Demand Generation Program options at four different investment levels (ask us directly for pricing tiers):

Demand Generation Essential

6-month program per service line

  • Audience segment identification based on third-party demographic, psychographic, interest, and contextual data
  • Audience-specific channel selection
  • Landing page development and tagging
  • Monthly measurement and optimization

Demand Generation Plus

9-month program per service line

  • Audience segment identification based on first-party patient data matched to third-party demographic, psychographic, interest, and contextual data
  • Augmented channel selection (including direct channels as appropriate)
  • Landing page development and tagging
  • Monthly measurement and optimization

The First-Party Package

9-month program per service line

  • Audience segment identification based on first-party patient data matched to third-party demographic, psychographic, interest, and contextual data
  • Programmatic display
  • Native display
  • Paid social
  • Paid search
  • Direct mail and email
  • Landing page development and tagging
  • Daily measurement and ongoing optimization

Full Service Line Marketing Suite

12-month program per service line

  • Audience segment identification based on first-party patient data matched to third-party demographic, psychographic, interest, and contextual data 
  • Programmatic display 
  • Native display 
  • Paid social 
  • Paid search 
  • Landing page development 
  • Health risk assessment 
  • Content marketing 
  • SEO 
  • Email marketing 
  • Monthly measurement and optimization 

What’s next?

To talk with one of our marketing leaders about Revive’s Service Line Demand Generation Program, please email partner@reviveagency.com or complete this quick form.