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Specialty Practice

Demand Generation

Targeted marketing to drive financial growth for health providers & B2B marketers

Integrating art and science to build demand

Health providers face a myriad of financial challenges, many of which have been accelerated by the pandemic. To recover as quickly as possible—and continue to drive growth—providers need to increase revenues through services that yield the greatest financial return, balanced against access. On top of this challenging task, providers must also manage expenses and demonstrate measurable ROI on marketing efforts.

What’s the solution to this multi-faceted business problem?

First, we help you understand consumers as health consumers through service-specific patient journies. As a HIPAA-compliant agency, we then activate personalized outreach to patients, consumers, and/or customers at the right moments in their journeys. By harnessing the power of segmentation, the right MarTech platforms, and active listening, we shorten customer journies to increase conversions that might otherwise be lost.

The result?

We help you focus your marketing dollars on the most valuable audiences using highly targetable digital and direct channels, optimized toward lead- and volume-generation.

Withn Revive’s Demand Generation Program, you’ll get years of learnings from both service line marketing programs like Orthopedics, Primary Care, Oncology, Cardiology, Neurology, Women’s Health, and others—as well as B2B lead-generation programs.

This repeatable program enables your teams to build a demand-generation machine, leveraging strategies and platforms including CRM, multiple data platforms, and creative and execution approaches.

What’s included

Package options

Revive offers three different Demand Generation Program options at different investment levels (ask us directly for pricing tiers):

Demand Generation Plus

6 month program per service line

  • Audience segment identification based on first-party patient data matched to third-party demographic, psychographic, interest, and contextual data
  • Augmented channel selection (including direct channels as appropriate)
  • Landing page integration and tagging
  • Monthly measurement and optimization

First-Party Package

9 month program per service line

  • Audience segment identification based on first-party patient data matched to third-party demographic, psychographic, interest, and contextual data
  • Programmatic display
  • Paid social
  • Paid search and SEO
  • Email marketing
  • Landing page design, optimizations, and tagging
  • Performance measurement dashboard and monthly summary reporting with ongoing optimization

Full-Service Line Marketing Suite

9 month program per service line

  • Audience segment identification based on first-party patient data matched to third-party demographic, psychographic, interest, and contextual data 
  • Programmatic display 
  • Native display 
  • Paid social 
  • Paid search and SEO
  • Landing page development 
  • Health risk assessment CTA integration
  • Content marketing 
  • Email and direct mail marketing 
  • Performance measurement dashboard and monthly summary reporting with ongoing optimization

What’s next?

To talk with one of our marketing leaders about our Demand Generation offerings, please email partner@reviveagency.com or complete this quick form.