Event has been cancelled - Nashville, TN

Where the best health system marketers meet.

The Joe Public Retreat has been delayed until 2023

Unfortunately, due to the continued rapid spread and the highly contagious nature of Omicron, Revive is cancelling the in-person Joe Public Retreat, February 7-9. We hoped we could move through this surge by the time of our event, but our sources in the industry confirmed we are still likely to be experiencing a high volume of COVID cases in February. As a result, we no longer feel it’s prudent to hold the in-person event.

We are — of course — greatly disappointed, and even with the current situation with COVID, had an enthusiastic group of attendees who were eager to dive into the most important issues facing our industry.

The Joe Public Retreat is ideal for health system marketing leaders who want to:

“The only healthcare marketing conference that I refuse to miss.”

– Matt Gove, Chief Marketing Officer, Summit Health

Event Location


The Joseph, a Luxury Collection Hotel

401 Korean Veterans Blvd.
Nashville, TN 37203

Event Attire:
Come however you feel best – many attendees will plan to dress in business casual for the event.

The Joseph is located in the heart of downtown, just blocks from local restaurants, bars, shopping, and more. Authentic and impeccably designed, The Joseph’s unique spaces invite you into a world of warm sophistication that delights and surprises while remaining decidedly Tennesseean. From the arrival experience in the porte-cochère, to the handmade cocktails crafted on the 21st-floor bar, to the select fine artwork on display throughout the hotel – every detail at The Joseph is carefully orchestrated to convey a city of compelling beauty, intriguing complexity, and substantive moments.

Lead Facilitator:

Chris Bevolo

Chris provides leadership and guidance in the areas of strategy, brand, marketing, digital, and change management to hospitals and health systems across the country.

Chris is an award-winning author of several books, including Joe Public Doesn’t Care About Your Hospital, and a frequent keynote speaker and featured presenter on the topics of healthcare marketing and branding.

This Year’s Panelists:

Kevan Mabbutt

Chief Consumer Officer, Intermountain Healthcare

Dr. Erica Taylor

Chief Medical Officer of DEI, Duke Health

Wendell Potter

Former VP of Cigna, Whistleblower, and reformed insurance propagandist

Kristen Wevers

Chief Marketing Officer, UC Health

Matt Gove

Chief Marketing Officer, Summit Health

Sandra Mackey

Chief Marketing Officer, Bon Secours Mercy Health

Danny Fell

Senior Strategist, Optum

Jarrett Lewis

Partner, Public Opinion Strategies

Suzanne Hendery

Chief Customer & Communications Officer, Renown Health

Laura Schoen

Chief Healthcare Officer, IPG DXTRA

Shane Snowdon

Visiting Scientist, Harvard School of Public Health