In the complex world of healthcare, marketers face a unique challenge: consumers don’t behave like consumers. So, what’s a marketer to do?

How do you nudge consumers to choose your brand when they are not fully in control of their own journey? Download this guide to see the patient journey through three distinct phases:

1. Living moments: when consumer are just going about their daily lives, not thinking about clinical care, doctors, hospitals — or even their health.
2. Thinking moments: when consumers are actively considering their health or the health of their loved ones, researching specific topics, and even exploring symptoms or more general conditions online.
3. Solving moments: when consumers actively seek healthcare solutions.