With stakeholders married to the traditional, tight grips on thinning margins, and a risk-averse audience to sway, health system marketers have their work cut out for them when selling bold ideas internally. But to truly lead the way in health, systems must engage with consumers in new and compelling ways that bring them closer to your system for their health.

Ready to get started? Download this guide for insights on:

• Common hurdles marketers encounter when selling up
• What motivates health system leadership to push back
• How to pave the way for bold marketing long-term
• Pitching strategies to get your bold idea approved