The Healthcare Value Attack

The time is now to defend your hospital or health system from the trend that we call the value attack: a false narrative that detracts from the tangible value your organization provides to your community.

The Healthcare Value Attack

Even if your system hasn’t been criticized aloud, your reputation is suffering. Consumers, politicians, and the media are watching healthcare with a skeptical eye as costs rise and care becomes less accessible. We conducted research with 1,200 consumers to understand what consumers think about hospitals, health systems, and their priorities, and our findings uncovered insights that your organization needs to change the narrative with actionable steps to weather the storm.

Download this white paper to gain insights on:

  • Being proactive against media attacks with a story built on your organization’s indispensability as a healthcare provider
  • Reversing the trend of growing institutional mistrust among consumers looking for the care they need
  • Defending yourself against the perception of hospitals and health systems as profit-hungry
  • Showing the real and positive impact your organization has had on your community

Download the guide.

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