News & Insights
News & Insights
Joe Public 2030
Five Potent Predictions Reshaping How Consumers Engage Healthcare
On the 10-year anniversary of the original Joe Public Doesn’t Care About Your Hospital book, we look ahead to the next decade to predict the state of consumer engagement in the world of healthcare.
Joe Public 2030
Five Potent Predictions Reshaping How Consumer Engage Healthcare
On the ten year anniversary of the original Joe Public Doesn’t Care About Your Hospital book, we look ahead to the next decade to predict the state of consumer engagement in the world of healthcare.
Author Chris Bevolo and BPD have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare.
Released in February 2022, the book explores five key ways consumer health engagement may change over the coming decade, covering everything from AI and personal monitoring to consumerism, new competition, the politicization of healthcare and growing health disparities. The book makes five bold predictions about that future, which range from exciting and promising to ominous and discouraging.
Based on insights developed by a team of researchers, strategists and futurists at BPD, the five core predictions are supported by more than 250 resource citations and input from 22 industry experts who were interviewed for the book, including health system CEOs, venture capitalists, entrepreneurs and physicians. The purpose of the book is to spark conversation about how the future of health and healthcare in the U.S. might emerge, and how individuals and organizations might want to prepare for – or even change – that future.
Predict-O-Meter
It’s been over a year since Joe Public 2030 was released, and nearly 18 months since its five predictions were baked. That means this is our first chance after the dust has settled to see how our predictions are shaping up. So we’ve launched the Predict-O-Meter, where we will continuously assess the state of the healthcare industry to track the accuracy of the five predictions.
What people are saying
What people are saying
“Will Joe Public 2030 be right about everything in the book? Not a chance. But is this book worth reading, thinking about and debating? Absolutely. Joe Public 2030 is required reading for anyone working in healthcare today.”
“Will Joe Public 2030 be right about everything in the book? Not a chance. But is this book worth reading, thinking about and debating? Absolutely. Joe Public 2030 is required reading for anyone working in healthcare today.”
Alan Shoebridge
Chief Communication Officer, Providence Health & Services
Five Potent Predictions Reshaping How Consumers Engage Healthcare
Who is this book for?
Unlike past books in the Joe Public series, this content is not aimed at only those responsible for branding, marketing, communications and the consumer experience at provider organizations (though the content found here will absolutely affect those disciplines moving into the next decade). Anyone in a leadership position at a provider organization, or any other of the organizations listed above, from CEO to CFO and COO to CNO to CIO and on down, should find the content here thought-provoking.
About the Author
Chris Bevolo
Chris has provided leadership and guidance in the areas of strategy, brand, marketing, digital, and change management to hospitals and health systems across the country for more than 20 years. Chris is an award-winning author of six books, including Joe Public Doesn’t Care About Your Hospital, which became a field guide for driving transformation in hospital marketing departments across the country. He is a frequent keynote speaker and featured presenter on healthcare marketing and branding topics. Before joining ReviveHealth, Chris was the owner and lead strategist of Interval, a Minneapolis-based healthcare marketing firm he founded in 1995.
About the Author
Chris Bevolo
Chris has provided leadership and guidance in the areas of strategy, brand, marketing, digital and change management to hospitals and health systems across the country for more than 20 years. Chris is an award-winning author of six books, including Joe Public Doesn’t Care About Your Hospital, which became a field guide for driving transformation in hospital marketing departments across the country. He is a frequent keynote speaker and featured presenter on healthcare marketing and branding topics. Before joining ReviveHealth, Chris was the owner and lead strategist of Interval, a Minneapolis-based healthcare marketing firm he founded in 1995.
© 2024 BPD All rights reserved | (561) 276-7701