Revive names co-founder and President Joanne Thornton new Chief Executive Officer

Revive names co-founder and President Joanne Thornton new Chief Executive Officer By Revive
posted Sep 15, 2021

Nashville, TN, September 10, 2021

Brandon Edwards, CEO since 2009, named executive chairman; other leadership roles created.

Revive announced Joanne Thornton has assumed the role of Chief Executive Officer. Thornton co-founded Revive in 2009 and served as President for the prior five years, helping the agency become one of the fastest growing, best regarded healthcare agencies in the country. She will be responsible for leading the agency of 140 employees with offices in Nashville, Santa Barbara, Minneapolis, and Boston. Revive was acquired by Weber Shandwick, one of the world’s leading global communications and marketing solutions firms, in 2016. Thornton will report to Susan Howe, President of Weber Shandwick.

“Through a period of incredible change, Revive has consistently turned out breakthrough creative work for our health sector clients – and many of these continue to play a critical role in the country’s response to the pandemic,” said Howe. “Joanne’s leadership has been a core driver of this work and the agency’s success – and I believe she will continue to elevate the industry standard for work that engages, informs, and inspires.”

With 24 years of experience in the healthcare communications industry, Thornton has deep expertise helping clients navigate the complexities of their brands and business strategies. Joanne has spent her career in both agency and in-house roles, including managing integrated marketing campaigns, issues, crisis teams, and corporate communications. 

“I couldn’t be more excited and honored to assume the role of CEO at such an important point in our agency’s history,” said Thornton. “The leadership team and the talent of our people are unparalleled, and it’s such a privilege to work alongside them every day. As we lean into this next chapter for Revive, I have incredible confidence in the team’s passion and ability to fulfill our vision of seeing beyond the ‘now’ in healthcare and helping our clients become leaders in their sector and beyond.”

Revive co-founder Brandon Edwards, who had served as the agency’s Chief Executive Officer since its inception, will shift into the role of Executive Chairman, where he will focus on new business, thought leadership, and mentoring the agency’s internal teams and emerging leaders on the business of healthcare.  He will also devote time to Revive’s strategic planning, evaluating the ways the agency can continue to evolve and grow, as well as supporting key client relationships.

During Brandon’s 12 years as CEO, Revive grew from four founders in a small office in Santa Barbara to become the leading and most-awarded healthcare agency in the country. Revive was named Healthcare Agency of the Year in 2020 and Best Overall Agency to Work for in North America in 2021 by PRovoke Media, reflecting an ongoing pattern – Agency of the Year four times in 12 years, Best Agency to Work For (overall or in the firm’s size category) four times in 12 years, and a finalist in one or both eight other times in 12 years. The agency also averaged nearly 25% growth in revenue annually since its inception.

“I’m thrilled to support Joanne’s move to the CEO role,” said Edwards. “We have been partners from the beginning, and she is the perfect leader to help Revive move to the next phase of our growth and success. In my new executive chairman role, I look forward to continuing to help shape Revive’s strategy and vision, and I can focus on providing subject matter expertise to our senior team and our clients who count on us. Leadership succession in any agency is the hallmark of a strong culture and proof that the best agencies are never about one or two people – they are about the team. That is 100% true at Revive.”

The agency also announced the promotion of three executives to leadership positions:

  • Chris Bevolo, formerly EVP, has assumed the role of Chief Brand Officer, where he will help build the agency’s brand externally and internally while continuing to provide senior counsel to clients, and will serve as the chief brand evangelist for Revive.
  • Shontell James has assumed responsibility for the agency’s financial function as the first Chief Financial Officer.
  • Danielle Tyburski has assumed responsibility for the agency’s business development function as SVP, Growth, leading a team that has helped Revive grow an average of almost 25% per year for the last 12 years.

All three now serve on the agency’s executive leadership team.

About Revive

Revive, a WeberShandwick Company, helps brands lead the way in health. Founded in 2009, Revive is one of the fastest growing healthcare agencies in the industry, currently with 140 employees and offices in Nashville, Santa Barbara, Minneapolis, and Boston. Revive’s employees are pathfinders and future-builders, uncovering and creating opportunities using distinctive insights about people navigating health. Clients have included some of the top brands in the health and healthcare space, with agency services including branding, marketing, advertising, communications, media strategy and buying, issues management, and data-driven marketing and analytics. Revive has won dozens of industry awards, including Healthcare Agency of the Year in 2020 and Best Agency to Work For in North America in 2021. For more information, visit

Contact: Chase Cleckner
Company: Revive
Phone: (615) 760-4543
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