Podcast: episode 67

Jul 26, 2020

Hospital shutdowns on the horizon for healthcare marketers

Hospital shutdowns on the horizon for healthcare marketers Featuring Ryan Colaianni of Revive

Takeaways Issue 1: COVID-19 test results Hospitals are once again dealing with testing problems, and some consumers have to wait between 10-14 days for results. Issue 2: masks  Masks are essential to lowering the threat of this virus. Right now, the dynamic around wearing a mask is polarizing. If you wear one, you are labeled…

Takeaways

Issue 1: COVID-19 test results

  • Hospitals are once again dealing with testing problems, and some consumers have to wait between 10-14 days for results.

Issue 2: masks 

  • Masks are essential to lowering the threat of this virus.
  • Right now, the dynamic around wearing a mask is polarizing.
    • If you wear one, you are labeled a sheep, and if you don’t, you are a heartless monster.
    • Unfortunately, we are seeing these two sides separate even further due to ongoing contradictions in reports about the safety of masks.
    • The good news is that more and more people are coming around, and hopefully, soon, the general public would be willing to wear a mask.

Issue 3: A second shutdown  

  • Even if you are not experiencing problems currently, you need to start planning for it now.
  • There should be an agreed-upon plan before we find ourselves in this situation. 
  • If you stay open, you must ask:
    • What are the necessary steps we need to take to keep it safe?
    • How do we ensure the public it’s safe to receive care within our hospitals?
  • Always keep the public informed.
    • If you need to shut down, you need to be forthcoming about it.
  • It’s important to clearly communicate the why behind hospitals shutting down elective procedures again.