Podcast: episode 81

Oct 29, 2020

Improving the financial experience of your health system

Improving the financial experience of your health system Featuring Kendra Calhoun of Avera Health

With Kendra Calhoun – SVP of Strategic Marketing, Communications, and PR at Avera Health. Available as a Podcast Subscribe to the Podcast & Listen On-the-Go Takeaways How to improve the financial experience for the patient Avera Health is creating a contemporary “shopping” experience for consumers that involves creating tools on their website, which will display…

With Kendra Calhoun – SVP of Strategic Marketing, Communications, and PR at Avera Health.

Available as a Podcast

Takeaways

How to improve the financial experience for the patient

  • Avera Health is creating a contemporary “shopping” experience for consumers that involves creating tools on their website, which will display pricing for its patients.
  • They’re developing a pricing strategy that optimizes competitor price points and creates a more agile pricing system.
  • Which involves surveying the market to give you a better idea of where to be pricing wise.
  • Pricing and experience are the most important things when it comes to brand reputation.

How to build consistency into your patient experience

  • It sounds simple and should be a given, but being thoughtful is step one.
  • Pricing has to be consistent; you can’t be “off” if you want your consumers to understand how pricing works within your hospital.
  • Consumers ultimately make the decision, and that is now beginning to start before they even walk into the door or meet with a specialist.