Podcast: episode 78

Jul 30, 2020

Leveraging Your brand with Stanford Health Care CMO

Leveraging Your brand with Stanford Health Care CMO Featuring Michiko Tanabe of Stanford Health Care

With Michiko Tanabe, Chief Marketing Officer — Stanford Health Care Takeaways Resurgence in California California is experiencing a new resurgence of COVID-19 in their hospitals. More people are on ventilators and in the ICU than ever before. A main contributor to this resurgence is that not enough people are sticking to the mask and social…

With Michiko Tanabe, Chief Marketing Officer — Stanford Health Care

Takeaways

Resurgence in California

  • California is experiencing a new resurgence of COVID-19 in their hospitals.
    • More people are on ventilators and in the ICU than ever before.
    • A main contributor to this resurgence is that not enough people are sticking to the mask and social distance guidelines. 
  • Another obstacle for California is the number of counties within the state.
    • Counties started to open up on a regional basis.
    • So, you can be in one county and go to the gym and restaurants, but in the next county over, it is completely closed down.
  • Lastly, people are starting to experience cabin fever and are beginning to travel freely and frequently to open counties.

The latest on COVID-19 testing 

  • Stanford has created a centralized testing system that allows their operations to run smoothly.
    • They also opened a new hospital to combat COVID-19, and turned their ED into a testing site as well.
  • Stanford is now able to test over 20,000 people per day and get results back between two hours and two days – which is significantly faster than the national average. 
  • Though Stanford has international patients, they have focused a lot of their marketing communications efforts on local and regional markets.
    • Stanford has focused on being a credible source for their local are.
    • Their goal is that the community can come to them for information that they know they can trust. 
  • Another standard that Stanford keeps is constantly testing employees as a part of taking all the necessary precautions to keep both patients and employees safe.
    • That has been one of the most important measures taken in the pandemic.