Apr 19, 2023
Hospitals and health systems are facing a Value Attack—a growing concern over the cost of healthcare and a national assault on provider reputation. The result is a growing reputational crisis for health systems. Even if your system hasn’t been criticized aloud yet, your reputation is suffering. Consumers, politicians, and the media are watching healthcare with skeptical eyes as costs rise and care becomes less accessible. The time to defend your brand is NOW. Don’t let this false narrative detract from the tangible value your organization provides to your community.