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4 key takeaways from SHSMD 2022

This past week, the Revive team had the pleasure of attending the annual SHSMD conference, and an event that creates opportunities for health care strategists, marketers, communication professionals, and everything in between. SHSMD has always been a staple conference for the Revive team, but 2022 was our first time back in person since 2019. Don’t…

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Jayne Alexander

Jayne is a dedicated, results-driven marketing professional with a passion for strategizing, planning, and executing successful programs and campaigns to help rapidly grow and scale organizations. As director of business strategy and growth at Revive, Jayne is responsible for identifying and implementing integration opportunities across Revive’s corporate marketing and business development teams. Her experience in…

blog

Statistics may be pliable, but the truth (about hospitals) matters

By Nate Kaufman (Principal, Kaufman Strategic Advisors and Matterhorn Investment Bankers) and Brandon Edwards (Executive Chairman and Founder, Revive) We all know the saying, “the road to hell is paved with good intentions.”  Well, the recent editorial in STAT by Elizabeth Mitchell and Mike Thompson may have been well intended, but it paves a road…

podcast

Pitching bold marketing to health system leadership (encore)

Between changing market forces and the ‘race to the top-of-the-funnel,’ health systems’ positioning in the health industry is rapidly changing. To thrive in the future, health systems must find new and compelling ways to engage health consumers. How do you get approval to take a bold step forward?

podcast

Amazon Care says goodbye

…. and Google says hello to helpful content updates. Amazon announces another learn and pivot with the shutdown of Amazon Care and Google launches a people-first approach to searching with their new helpful content update. Also health care patents have entered the metaverse.

podcast

Big shifts in patient engagement

With one eye always on the headlines, the team talks through the hottest news and trends in healthcare and marketing. Tune in to hear the discussion around moves in telehealth, social media, healthcare workforce, and more.

podcast

Yes, marketers CAN address workforce issues

The crew discusses how to overcome challenges as a marketer to support your organization’s workforce crisis. Also, big changes to the show plus monkeypox and chat bots.

podcast

Health brands to watch in 2022 (Encore)

In this encore, Stephanie shares updates on the health brands that have caught our attention, and which ones will keep it for the remainder of 2022. The No Normal Team has come up with a list of three to share. Driven my big thinkers and bold doers, the health industry continues to change rapidly.

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The Funnel Wars are here — how can you prepare?

Sometimes the truth is hard to hear. For years, we have been talking about new competitors entering the healthcare space, focusing particularly on the top of the funnel.  In Chris Bevolo’s recent book, Joe Public 2030, one of our five predictions is The Funnel Wars. That’s how important we think this trend is and the impact…

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SHSMD 2022 Annual Conference

The annual conference for the Society for Health Care Strategy & Marketing Development (SHSMD 2022) will take place September 11-14th, 2022, at the Gaylord National Resort & Convention Center in National Harbor, MD. The Revive team will be at booth #312 if you can stop by. If you’d like to set up a specific time, please reach…

podcast

Disparity Dystopia Tres

What can marketers do about the growing health gap? Hear the team share their personal stories and advice. Also, Amazon fires a volley in The Funnel Wars with announced acquisition of One Medical.

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Joe Public 2030: Predict-O-Meter

Joe Public 2030 Predict-O-Meter Joe Public 2030 makes five bold predictions about that future, which range from exciting and promising to ominous and discouraging. Through the Predict-O-Meter, we’ll continuously assess the state of the healthcare industry to track the accuracy of the five predictions. The Copernican Consumer Constricted Consumerism The Funnel Wars Rise of Health Sects…

podcast

How to start addressing the health gap

Des and Chris discuss the importance of rebuilding trust and closing the health gap. Also – the Emmys: in a world of This is Us, be an Abbott Elementary.

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Addressing health equity starts with trust

Whenever I hear the term “dystopia” I’m immediately transported back to the 90s and a little-known cult classic film named “Tank Girl,” starring Lori Petty, Naomi Watts, Ice-T, and the king of dystopian nightmares himself, Malcolm McDowell. The film follows a rag tag group of post-apocalyptic survivors on a mission to wage war against mega-corporation…

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Desirée Duncan

Vice President, Health Equity & Inclusion Desirée serves as the leading convener of health equity and inclusive practices by providing counsel to both clients and internal teams on addressing health inequities for the communities our clients serve. The landscape is growing more, and more diverse by the day and there is a clear business need…

podcast

Disparity Dystopia

Hear the crew talk about the fifth and final prediction of Joe Public 2030, Disparity Dystopia. While the outlook isn’t good, we still have some optimism about it. Also – Lizzo, July 4th jamz, Elton John, and Lee Hazlewood.

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There’s no denying it, things are pretty bad (for hospitals)

Things are rarely as good or bad as they seem in the moment. I have long believed this to be true, and then I heard it said by one of my favorite business minds, Scott Galloway. I cannot think of a better phrase to capture the strange times we live in right now and the circumstances…

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Standing up to the rise of Health Sects

The more I’ve pondered the fourth prediction in Joe Public 2030 – The Rise of Health Sects – the more I think I have some ideas to share that have the potential to irritate or offend nearly everyone who reads this content. How’s that for an intro? First, let me say I am a Christian…

podcast

Use your words: code-switching and the politicalization of healthcare

How does code-switching impact healthcare? Listen to the crew discuss the impact of euphemisms, altered mannerisms and other ways people have to code-switch in our world. Also, Cannes Cannes Cannes!

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Acting Against the Rise of Health Sects: A Non-Partisan Issue

On any given day, while checking out social media (pick a channel, any channel), I’ll scroll into the collision of health and politics. Sometimes it’s the expected; national issues like vaccinations, women’s reproductive rights, or gun violence. Other times, it’s more subtle and surprising. Moving fluidly from an Instagram story with criticism of an elected…

podcast

Politics in healthcare: a never-ending story

Will the politicization of healthcare wane as Covid-19 disappears? It doesn’t seem likely. This week, our hosts discuss issues from aging to mental health to drug use, coming to the conclusion that there will be no shortage of political healthcare controversies anytime soon. Tune in to hear the discussion. On a lighter note, our hosts also debate “The Politics of Dancing”

podcast

Legislative influence on rising health sects

In this episode of the No Normal Show we discuss a few topics that are top of mind for many right now, including the latest legislation trends regarding reproductive rights, anti-trans bills nationwide, and providing the treatments that patients demand. Also, for our bonus content, Top Gun: worth the hype?

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Healthcare recruitment, retention, and workforce issues… where does marketing come in?

Your organization’s number one challenge today may be your number one opportunity as a marketer. Workforce issues are the most important and pressing topic facing health organizations today. In this week’s podcast, we talk about the skillset that marketers can bring to the table to help tackle the challenge. Also, a little bonus content: Johnny Depp v. Amber Herd — make it make sense.

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We love the Wall Street Journal.  How did they get the story so wrong?

Earlier this month, the Wall Street Journal did its first article about the state of relations between payors and providers in quite some time.  I have spent the last several weeks wondering how the venerable gold standard of journalism managed to get this issue so wrong. After debating whether to weigh in and share my view of…

podcast

Health equity wake-up call

In this week’s episode, we discuss three ways health systems are moving forward to address health equity. Tune in to hear what Chris and Des have to say about it, along with some bonus content as they discuss top episodes from their favorite TV show, Atlanta.

podcast

AAOW!

Apple, Amazon, Optum, and Walmart — four disruptors causing pain for legacy health systems. Also, Dolly Parton… Mexican pizza… and TikTok.

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The Funnel Wars: An equal battle?

Now that we’ve determined in our first two blog posts that consumers are both Copernican and Constricted, we turn our attention to a common household item – The Funnel. In this case, not a funnel for cooking, or adding oil to your lawnmower, or for making beer in your garage. The Funnel that determines how…

podcast

Consumer data & the death of third-party cookies

Why is the cookie jar empty? Third-party cookies are going away, but that’s just the beginning of consumer data shifts to come. With partners ready to pounce, health brands have big decisions to make when leveraging data. And—listen in for implications of the upcoming Roe v Wade decision for health brands.

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Payor – Provider Contracts: Where Do We Go From Here?

There is an expression that is said to be a translation of a traditional Chinese curse: “may you live in interesting times.” Well, I think we are definitely living in interesting times when it comes to contracts between payors and provider organizations.  The big question is, where do we go from here? Let’s start by analyzing the current situation. Provider organizations…

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What are you doing to define your place in the funnel?

Who are YOU? According to an article in Rolling Stone magazine, the famous (and controversial for the time) song “Who are you?” by The Who, was inspired when Pete Townsend, then a titan in music, was feeling his obsolescence. His taunting words of “Who are you”? called into question the upstarts challenging his position, and…

podcast

How brand storytelling can shape the culture of nursing

Who Cares? Angelica does. But she’s definitely not the only one. Our guest Angelica, Revive’s Creative Director for Robert Wood Johnson Foundation’s Shift program, just launched “Who Cares: A Nurse’s Fight for Equity.” Hear how this documentary came to life and learn how the empathy of one nurse can change lives. We also say farewell to Chase in his final No Normal Show episode and introduce our new co-host, Desiree Duncan, VP, Health Equity & Inclusion at Revive.

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More healthcare options, less patient choices?

A vision for the next decade should be inherently optimistic. None of us want to consider the possibility that our kids will have a lower standard of living than we have, or that life expectancy will decline, or that our society will continue to devolve into warring tribes, rudeness, and incivility. See? One sentence and…

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When one pandemic winds down, another picks up steam

Hospitals across the country are starting to deal with a new pandemic – violence against healthcare workers. Recently hospitals have had to go into lockdown and healthcare workers – celebrated and deemed essential the last few years – are now being physically attacked by patients & visitors. This has led to administrators and lawmakers calling for legislation reform to protect healthcare…

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Aaron Wagner

Aaron is an experienced healthcare marketer who joins the communications team at Revive as a senior account executive. Aaron brings considerable healthcare marketing experience, particularly in the rural healthcare industry, from his time as a marketing manager at Legato Healthcare Marketing. Through strategic marketing planning and campaign activations, he helped hospitals achieve significant revenue growth…

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Healthcare Marketing & Physician Strategies Summit

Will we see you at HMPSS 2022? The 27th Healthcare Marketing & Physician Strategies Summit (HMPS22) will take place May 16-18, 2022, at The Grand America Hotel in Salt Lake City. The Revive team will be at booth #28 if you can stop by. If you’d like to set up a specific time, please feel free to…

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Lauren Homrich

Lauren serves as a Senior Account Executive on Revive’s payor/provider team, where she is responsible for implementing high-stakes integrated communications campaigns that reach across healthcare stakeholders. Her background in media relations, corporate communications, and reputation management ensures that clients receive strategic, level-headed communications counsel across a variety of sensitive issues. A tenacious and creative problem-solver…

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Is the Copernican Consumer too good to be true?

After 27 years in the healthcare industry, I’ve developed some specific ideas about consumer engagement in healthcare – particularly personal health engagement. We have seen amazing advancements over the last three decades, and innovation has only accelerated in the last few years.  It doesn’t seem like a stretch to think that remote sensors and diagnostics…

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The Copernican Consumer

I’m a bit of a health sensor nerd. Though I already own an Apple Watch, Amazon’s Halo band, and a Withings scale, I recently purchased an Oura Ring. Just thinking about how its data can teach me to sleep better gets my heart going pitter-patter (and yes, I have the heart rate data to prove…

news

Revive recognized as one of Ad Age’s Best Places to Work 2022

Ad Age recognizes Revive as one of its Best Places to Work 2022

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Revive announces senior leadership appointments 

Sasha Boghosian, Joshua Schoonover, and Danielle Tyburski promoted

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The future is what you make it

When we set out to explore the next decade for our newly released book, Joe Public 2030, we intentionally wiped our mental slates clean of any agenda or preconceived vision of the future. We let an in-depth, three-month process guide our thinking, aided by input from three dozen industry experts and more than 250 resources…

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Business vs. branding: Amazon’s lessons for healthcare

Amazon. You know the name. You know the promise. Who are we kidding? You likely have three packages in transit as you read this blog.

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No surprises: unless your health system isn’t ready

We’ve entered the year of the No Surprises Act, and we’re finding that payors will have the upper hand. Perhaps it’s because they haven’t spent the last two years scrambling to address a rapidly moving pandemic.   Regardless, health systems now must navigate the unknowns of the No Surprises process in an increasingly hostile environment — and in the midst…

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Instead of making up new words, why doesn’t Anthem create real value for both providers and customers?

It’s not uncommon for brands to reinvent themselves by changing their name, image, or market position. Anthem, ranked no. 23 on the Fortune 500 list for 2021, is really hoping its recent plan to change its name to Elevance Health – a combination of “elevate” and “advance” – will enhance its brand identity to signify…

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5 Potent Predictions Reshaping How Consumers Engage Healthcare

Based on the book, Joe Public 2030, there are five key ways consumer health engagement may change over the coming decade, covering everything from AI and personal monitoring to consumerism, new competition, the politicization of healthcare, and growing health disparities. Join this webinar to hear five bold predictions about that future, which range from exciting…

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Push beyond the comfortable

With thousands of lives lost and more on the line, COVID-19 vaccines aren’t just a nice-to-have but an utter necessity. Yet, an abundance of misinformation and generic public health messaging diluted this truth. Even as vaccination rates progressed Virginia’s leading academic medical system, VCU Health, saw an alarming trend emerge: an increase in the number…

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ReviveHealth launches new brand

Nashville, TN, September 20, 2021

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Jenne Webster

Jenne provides conceptual thinking, creative ideation, and brand cohesion within the realm of design and strategy. Before joining Revive, Jenne has spent 10+ years building brands and advertising campaigns from the ground up, ranging from local start-ups to globally trusted household names such as Amazon Prime Now, Amazon Go, Chinet, JCPenney, Minute Maid, O’Charley’s, American…

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Lindsey Thompson

With more than 15 years of experience solely focused in the health sector, Lindsey leads the communications group at Revive. Her expertise lies in integrating communications and marketing to deliver programs that achieve multi-channel success — leveraging branding, third-party partnerships, earned and paid media, and social and influencer content into one synchronized presence. Her expertise…

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Taylor Johnson

Taylor is an Account Director at Revive. With over eight years in the communications realm. Taylor leads integrated teams to design and execute communication programs, ultimately ensuring account success. Taylor specializes in driving impactful coverage with top-tier media like The New York Times, Business Insider, and The Wall Street Journal to top healthcare trades such…

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DJ Ramirez

DJ is social media enthusiast who loves staying on top of the latest trends in the digital world. As Senior Social Strategist at Revive, DJ is responsible for leading social strategy across client channels. Her experience in social media marketing across the healthcare industry, sports and entertainment and tech world has positioned her as a subject matter expert….

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Kate Caverno

Kate serves as a primary contact for clients and helps execute campaigns by coordinating and conducting market research, providing strategic direction, managing traditional and social media tactics, and developing content. Prior to joining Revive, Kate spent several years working for global PR agencies in New York City primarily providing digital and social media strategy to major…

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Bobby Lawson

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Luke Farkas

Luke serves as the spiritual and operational core of Revive’s research efforts, focused on establishing and defending research standards, designing, and introducing new research capabilities, and developing stand-alone research product offerings. As a six-year Revive vet, Luke has always brought rigor to our research and thought leadership efforts, ensuring that insights are always grounded in…

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Gina Miliken

Gina oversees Revive’s business development team, making integrated programs and projects come to life for new and future clients. For Revive, this means working with healthcare systems, technology, and services clients to understand their business challenges and create customized programs to meet their needs, ultimately setting new clients and their Revive team up for success….

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Chad Truelove

Health, Chad writes content in a variety of mediums, for multiple channels, to accomplish the diverse needs of clients. With a career that’s included ad agency work, in-house marketing, and journalism, Chad has nearly 20 years of experience crafting messages that have shaped opinions, driven sales, and built brands. Clients come to Revive with complex…

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Jared Usrey

Jared employs his range of digital abilities to identifying the best opportunities for continued refinement and growth for all clients, bridging client marketing requirements with a deep knowledge of the technical possibilities on digital platforms.

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Clint Hailey

Clint Hailey is the chief managed care officer at Tenet Healthcare. Previously, he held managed care positions at HCA Texas and Texas Health Resources.

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Nate Kaufman

With over 40 years of experience as a strategist, executive, and negotiator, Nate Kaufman is considered one of the nation’s experts in the healthcare industry. He serves as a strategic advisor to healthcare executives, boards, physician groups, and other healthcare companies and is known for his practical advice focusing on succeeding in the new post-ACA,…

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Gale Pryor

Gale’s role as a writer and editor for healthcare organizations has given her a front-row seat to the innovations taking place across the ecosystem. She served as senior editor for Athenainsight, the digital magazine sponsored by Athenahealth. There, she published data-driven articles about innovations read by 25,000 executives and clinicians each month. She is also…

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Heather Hawley

Heather draws on a decade of public affairs and strategic communications experience to guide clients through the complex landscapes of payor-provider communications, reputation management, crisis management and more. Using her well-honed skills in the full range of issues and crisis strategies and tactics, Heather develops and executes compelling programming for our clients.

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Ashley Merchant

Ashley specializes in developing savvy media and social media strategies that help reach – and influence – key decision-makers within hospitals and health systems across the country. Throughout her career, Ashley has managed public relations efforts for a variety of consumer, health, business, and nonprofit accounts. Her skills include internal and external communication strategy development,…

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Michael Harvey

Michael spends his days switching between design and code. He applies his decade of experience designing and building websites to create interfaces for the Agency and our clients that are both beautiful and useable. He’s also an Eagle Scout, but has not been camping in a long time and would prefer that you not ask him…

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Kristi Gooden

As a strategic lead, Kristi helps her clients engage their target audiences and grow their business. During her 20 years of strategic communications experience in corporate and agency settings, Kristi has gained expertise in media relations, internal communications, crisis and issues management, digital, and branding strategy. Prior to joining Revive, she served as PR & Media Relations…

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Chelsea Amaral

Chelsea Amaral is responsible not only for conducting client, market, and social media research, writing and editing outreach materials, also aiding in project management and client engagement. Chelsea received degrees in English, public relations and international studies from Penn State, where she co-authored, “Managing a health crisis on Facebook: How the response strategies of apology,…

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Gretchen Smitson

Gretchen is a content marketing enthusiast with a passion for producing clear, story-centric content for the healthcare industry. As a Marketing Specialist on the Brand team at Revive, Gretchen plans, delivers, and promotes high-value content for healthcare professionals across provider, payer, and digital health segments.   Gretchen graduated from Furman University with a bachelor’s degree…

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Emily Kubis

Emily is an Associate Content Director at Revive responsible for building content programs, campaign plans, and thought leadership. A former healthcare business reporter, Emily started her career covering Nashville’s $46 billion healthcare industry, and then moved to content strategy for a benefits consulting and software company. With investigative reporting, news writing, and content marketing experience,…

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Regan McFarland

As the multimedia journalist at Revive, Regan is responsible for creating digital- and social-first marketing stories through short films, imagery, typography animations, and copy. Regan believes in the power of good storytelling and its role in content marketing. Being creative-minded and very determined, she always strives to develop new strategies for the betterment of her…

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Chelsea Rice

Chelsea joined Revive as a senior content creator after a career as a journalist and digital strategist, tackling content and communications from a variety of angles in healthcare for over a decade. She helps clients build narratives that connect with their communities, wherever and whatever form those stories may ultimately take. Chelsea earned her Master…

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Chase Cleckner

Chase Cleckner is responsible for executing Revive’s marketing plan to align with agency growth targets, ensuring consistent use and application of the Revive brand across all materials and distribution channels. Chase has a passion for creating persona-driven marketing that allows marketing efforts to be extremely effective and gain momentum over time. A proud graduate of…

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Luke McCandless

As the Business Strategy and Growth Coordinator, Luke supports Revive’s business development and marketing team, gathering intel on industry and competitor trends, aiding new business opportunities, and creating media strategies. For Revive, this means ensuring every step in the process of obtaining new business is executed efficiently. A graduate from The University of North Carolina at…

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Melissa Weinberger

At the core of her role, Melissa develops a deep understanding of her client’s business goals and works to meet them. She cultivates the power of her team to ensure effective marketing strategy and program execution for all clients. She has spent majority of her career developing strategic and data-driven marketing strategy for healthcare brands…

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Revive

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Paul Hackett

As Revive’s Creative Director, Paul leads the creative department as they turn strategies into compelling and emotional stories that connect brands with people. Before joining Revive, Paul spent almost 20 years in New York working on some of the world’s most famous brands including MasterCard, Lowe’s Home Improvement Warehouse, BlackBerry, Smirnoff, Motorola, TDAmeritrade, Forbes, DeBeers…

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Katherine Brick

Katherine utilizes her background in health policy and science communication to provide strategic counsel and day-to-day oversight for her clients, while distilling complex topics into engaging stories that reach diverse audiences. Before joining Revive, Katherine was a vice president with an integrated agency in Washington, D.C., where she helped manage communications for nonprofit healthcare foundations.

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Paul Matsen

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Scott Weber

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Jeff Speer

Serving as an Executive Vice President of Strategy, Jeff works with Revive teams and clients to design integrated marketing communication programs, develop strategy and messaging to strengthen brands, improve reputations, and grow market share. Over the past 20 years, he has worked with medical device, provider, service, and technology companies across the healthcare spectrum on…

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Marc Fredson

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Andy Chang

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Beth Toner

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Jarrett Lewis

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Matt Pinzur

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Victor Reiss

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Dana Allen

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Adam Brase

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Jon Bigelow

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Tim Nguyen

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David Perry

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Ryan Donohue

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Judith Ward

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Amy Comeau

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Ryan Colaianni

Ryan leads Revive’s crisis and issues offering, preparing clients for and developing strategic plans that will resonate with stakeholders. His approach to crisis and issues is focused on three areas: preparation; strategic execution and reputation recovery. With a decade of agency experience, he is a poised crisis counselor, talented media trainer, has elevated the profile…

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Kevan Mabbutt

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Kathy Winn

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Chris Pace

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Karen Wish

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Christian Barnett

Christian has been wielding the power of insight for the last three decades. As senior vice president of strategy, Christian drives strategic thinking and advocates for innovation across every client engagement. Whether he is debating the latest consumer research or discussing cultural truths, you can always find him in pursuit of the next idea. With…

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Matt Gove

Matt Gove is Chief Marketing Officer for Summit Health, a first-of-its-kind merger between New York’s largest urgent care provider, CityMD, and one of the largest independent physician practices in the country, Summit Medical Group. In this role as Summit Health’s CMO, Matt oversees brand, marketing, and communications. Before joining Summit Health, Matt served as Chief…

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Ben Fuqua

As the leader of Revive’s analytics services practice area, Ben is responsible for its analytics program development and delivery. Ben has spent his 25+ year career in global and niche analytic service companies and in-house consultative roles. In these roles, Ben honed his expertise in defining, establishing, and delivering analytic services for many clients. A…

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Sean Young

Sean is Senior Vice President and Chief Marketing Officer for Penn State Health and Penn State College of Medicine. In this role, he oversees all strategic marketing and communications functions for the organization’s various hospitals and outpatient clinics, including its university teaching and research hospital.

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Kris Wickline

As Senior Vice President of Strategy at Revive, Kris is the point person for consulting with her clients on their business challenges and goals as well as developing marketing strategies and programs to drive results. Kris is a seasoned marketer, with a diverse background in understanding business healthcare, including experience in both the payor and…

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Alan Shoebridge

Alan Shoebridge is the Director of Marketing and Communications for Salinas Valley Memorial Healthcare System. He has also held senior marketing and communication leadership roles at Kaiser Permanente and Providence St. Joseph Health and is known by many in our field for his insightful blog, which you can check out at alanshoebridge.com

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Brad Fixler

Brad Fixler is the Vice President of Marketing for UCHealth, Colorado’s largest health system. He has been with UCHealth for 12 years, and prior to that worked in the world of advertising agencies for 18 years. He majored in journalism at Miami University (Ohio) and upon graduation quickly realized that journalism was no way to…

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Dr. Carolyn Thompson

Carolyn most recently was Chief Medical Officer of a healthcare technology company, is a Board-certified OB/Gyn with nearly 30 years’ clinical experience, as well as over 20 years’ experience in practice management. Her time in practice has also facilitated her work as a medical litigation consultant providing expert OB/GYN case review for medical malpractice cases….

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Eliza Yvette Esquivel

FutureBrand’s Chief Strategy Officer, Eliza is a global branding leader with a passion for facilitating brand growth through synchronized data and breakthrough creative experiences. An industry veteran of over 20 years, Eliza’s experience spans big brand names like Coke, Nike, McDonald’s, Microsoft, Amazon, Facebook, Clinique, Philips, Accenture, Skittles, Cadbury, Oreo and more. She’s led Cannes…

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Heather Geisler

Heather Geisler was appointed SVP and Chief Marketing, Communications, and Experience Officer of Henry Ford Health System in 2020. A gifted strategist and transformative leader, Heather’s skill and passion for consumer engagement position Henry Ford Health System to make an even greater impact on the communities it serves. Before Henry Ford Health System, Heather acted…

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Philip Guiliano

Philip has over 20 years of experience defining and delivering complex solutions for global brands. Philip began his career in M&A and organizational change consulting then led business development for the Global Technology and Brand Strategy practices at Siegel+Gale. Philip is one of the three owners of BrandActive, where he has been for the past…

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Cynthia Schmidt

Cynthia Schmidt joined Virginia Commonwealth University in 2001 as their first Director of Marketing, and ten years later she transitioned to VCU Health to lead its marketing communications team. Prior to that, she worked in the ad agency world managing accounts from health care to consumer services.

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Stephanie Wierwille

Every day at Revive, Stephanie seeks to lead the healthcare industry in a marketing revolution. As senior vice president and content lead, she helps brands determine what stories to tell and where to tell them across digital, traditional, and emerging channels. With experience both in and out of healthcare, Stephanie creates strategies for consumer-first healthcare…

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Webinar: The Case for a Post Health System Brand

This is part three of our three-part webinar series for health system marketers. Our prediction is that COVID-19 has opened the door for more health systems to explore the idea of becoming a “post health system” brand to better connect with patients and build brand loyalty. In this webinar, you will learn: What a post…

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Webinar: The Return of the Value Crisis

This is part two of our three-part webinar series for health system marketers. Our prediction is that COVID-19 will force health systems to become far more proactive in fighting back on issues of price and value. In this webinar, you will learn: Our approach for changing the issue of value from a negative to a…

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Webinar: The Changing Consumerism Landscape

This is part one of our three-part webinar series for health system marketers. Our prediction is that COVID-19 will continue to change the impact of consumerism in long-lasting ways that threaten traditional healthcare providers. In this webinar, you will learn: Five key consumer behavior changes that COVID-19 has accelerated in the last nine months. New…

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The Joe Public Retreat

The Joe Public Retreat has been delayed until 2023 Unfortunately, due to the continued rapid spread and the highly contagious nature of Omicron, Revive is cancelling the in-person Joe Public Retreat, February 7-9. We hoped we could move through this surge by the time of our event, but our sources in the industry confirmed we…

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Webinar: What AMC’s Can Learn from Luxury Brands

Many AMCs are going through a profound change in their business model, expanding their offerings and value beyond their sweet spot of high acuity, complex care. But in the process, they are encountering a wicked branding challenge: How do you expand your brand positioning to capture broader value without diluting your core differentiation? Interestingly, AMCs…

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Chris Bevolo

Chris has provided leadership and guidance in the areas of strategy, brand, marketing, digital, and change management to hospitals and health systems across the country for more than 20 years. Chris is an award-winning author of six books, including Joe Public Doesn’t Care About Your Hospital, which became a field guide for driving transformation in…

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Danielle Tyburski

Danielle leads Revive’s client experience and project management departments. In this role, she is responsible for ensuring we set our clients up for success by delivering strategic, integrated programs with flawless execution. With more than 15 years of experience, Danielle is an expert at understanding how to develop strong relationships and deliver work painlessly —…

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Josh Schoonover

As the leader of Revive’s marketing group, Josh oversees the agency’s digital, creative, content, and social capabilities. With more than 15 years of experience working in and around healthcare as a journalist, researcher, consultant, and marketer, he uses his understanding of the healthcare industry to illuminate the key insights, messages, stories, and experiences brands need…

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Joanne Thornton

A founding member of ReviveHealth and its Chief Executive Officer, Joanne is a seasoned healthcare marketing communications executive with expertise across the marketing spectrum. With more than 24 years in the healthcare industry, Joanne leads the agency’s Diversity, Equity, and Inclusion efforts and is deeply experienced in managing the client experience and helping clients navigate…

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Sasha Boghosian

Sasha advises a wide range of Revive’s clients on matters related to reputation management, crisis and corporate communications, and corporate brand positioning. Sasha’s expertise in high-stakes communications has been forged across nearly two decades of experience, during which he has worked on behalf of dozens of organizations in matters related to reputation management, crisis and…

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Mariko Miyamoto

As the leader of our talent and project management functions at Revive, Mariko focuses on delivering great client work and ensuring all team members have the support they need to grow. Her ability to craft solid business and people strategies that create competitive advantages greatly benefits all Revive clients. Mariko brings a wealth of experience…

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Shontell James

As lead across all financial areas of Revive, Shontell James is passionate about driving business growth and maintaining fiscal responsibility that results in profitable outcomes. With 23+ years of healthcare marketing experience spanning several large agencies within the top industry conglomerates, Shontell possesses a deep grasp of financial controls, financial planning and analysis, and contract…

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Brandon Edwards

A founding member of Revive, Brandon brings 27 years of experience in healthcare and integrated marketing, with special expertise in issues management and the complexities inherent in the business of healthcare.

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The Summit

The Summit event has been delayed until 2023 Unfortunately, due to the continued rapid spread and the highly contagious nature of Omicron, Revive is cancelling the in-person Summit. We hoped we could move through this surge by the time of our event, but our sources in the industry confirmed we are still likely to be…

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The future of content is connected: telling impactful stories with social data

The world is on the precipice of a big change. And not just changes from the pandemic. In the next decade, the power of data will completely upend our daily lives, culture, jobs, and of course, healthcare and marketing. For consumers and organizations alike, a hyper-personalized future is on the horizon. From Alexa ordering our…

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Pushing the envelope, together: Revive + Eruptr

Best-in-class patient acquisition and health system marketing solutions

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3 foundational elements of a thought leadership strategy

We’ve all heard those horror stories of homes with bad foundations. One minute you see a couple smiling for the camera as they hold the keys to their new house, and the next, they’re the latest homeowner mishap on HGTV. Thought leadership strategies are no different – they require a solid, intentional foundation built to last as the…

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Say What, Clubhouse? The rise of social audio

Last year, WIRED said it well: “The future of social media is all talk. The year 2020 was all about giving people a voice online. Literally.” The pandemic forced many to substitute in-person interactions with virtual meetings, leading to widespread “Zoom fatigue.” This fatigue opened the door for audio-based social platforms like Clubhouse, Twitter Spaces,…

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Driving behavior change through influencer relations

Have you ever made a purchase decision based on an online recommendation? So have 93% of Americans.

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Content That Connects: 5 Principles for Building Relationships Through Content

We love a good story. Stories inspire and entertain, but mostly, stories connect us. Humans have always connected to one another through telling and listening to stories, and, in marketing, content connects our brands to our audiences in the same ancient, powerful way. To deepen our understanding of that connection, we’ve explored how content picks…

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Data-driven friendships: understanding your audience to create relationships through content

Recently, we looked at how great content can turn awareness into relationships: Campaigns that create awareness are just step one. Content that builds enduring relationships must follow, or the full ROI of creative ad campaigns will be left on the table. It’s a vision for truly personalized marketing seen through the lens of friendship development,…

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Steps two to 1,000: how content turns awareness into relationships

Quick. Off the top of your head, name three marketing campaigns. Which come to mind first? Share a Coke? Dove’s Real Beauty? Apple’s Think Different? Great ad campaigns like those earn their place in our collective memories by surprising and delighting us. They catch our attention to create awareness and spark affinity with an audience…

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Setting the stage for rapid renewal

Rocky. Rudy. Miracle. What do these three movies have in common? Moreover, what do they have to do with healthcare? Adversity followed by an overwhelming comeback. We haven’t tamed COVID-19, nor can we ignore its devastating impact on our lives and the lives of our loved ones. We are still, in fact, swimming in the…

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Hospitals’ antidote to vaccine reputation risks

You’ve been going non-stop supporting the system with life-saving communication, pivoting daily, and keeping everyone informed of the latest information. And just when it felt like there would be some hope with the vaccine rollout, it proved to be yet another challenge. Hospitals – once heroes celebrated from the rooftops every night – became the…

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Healthcare Consolidation … with your hospital’s reputation intact

Let’s face it, unless you’re Marie Kondo, “consolidation” is a daunting word. Yet, it’s a reality many health systems, hospitals, surgery centers, and physician practices are facing spurred by the COVID-19’s financial devastation. Hospital independence gives way to healthcare consolidation Between the decrease in patients seeking elective and non-elective care, the astronomical cost imposed on…

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Top Reputational Risks Facing Health Systems and Hospitals in 2021

With the nation’s heightened focus on hospitals and health systems, 2020 was a once-in-a-lifetime year for our industry. Yet, many of the challenges faced in 2020 continue into 2021. Here’s the good news: this time, we can learn from the past and prepare. Here are the top reputational risks facing health systems and hospitals in…

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GameStop Reminded Us (Again) That People Have the Power. Don’t Ever Forget It.

Did you catch the big fight last week? No, not the one where Conor McGregor destroyed Poirier’s fist with his face and reminded us why he’s a better marketer than a fighter.

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Why you should be looking closely at Optum’s acquisition of Change Healthcare

The hungry machine that is Optum, UnitedHealth Group’s fastest-growing subsidiary, continues to eat. After the January announcement of Optum’s Change Healthcare acquisition – just the latest move in a continued drumbeat of acquisitions, investments, and strategic partnerships – we’re all keeping eyes on updated offerings and newly integrated strategies to play out. In fact, Change…

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3 New Data Points to Inform Your 2021 Vaccine Communications Strategy

For most health systems, the dream of the COVID-19 vaccine is becoming reality. It’s affecting hospital operations, finance, and especially clinical teams. Yet, it’s also affecting you, the marketers and communicators. Many of you will be focused in the coming weeks to firm up your vaccine communications plans, just as leadership works tirelessly to develop…

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Non-COVID-19 Focused Scrutiny of Hospitals Resumes

unday’s 60 Minutes was a reminder that there are a lot of issues that have been put on the back burner during COVID-19 that will quickly resurface as we emerge from the pandemic.

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The 2020 election healthcare post you’ve been waiting for

At the beginning of 2020, few thought we’d be engulfed in a global pandemic and quarantined with our lives turned completely upside down. Even in the midst of all that, one thing people did know was that election season was fast approaching and contentiously volatile. Now that it’s over and states have confirmed votes for…

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In the next era of No Normal, the stakes will be higher

Back in summer 2020, which feels like about 25 years ago, we started talking about the No Normal period we found ourselves in at the time. Everyone was asking: when will things go back to normal? Or, what will the new normal look like? Meanwhile, we were focused on what was happening at that moment,…

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Public trust in the vaccine depends on what happens inside your hospital

With news of the efficacy rates from Moderna, Pfizer, AstraZeneca trials have vaccines in the spotlight. This is welcome news as the biggest surge is happening across the country, putting an already overloaded system at greater risk as we move into Thanksgiving weekend, where millions are still anticipated to be traveling.  Yet, hospitals are facing…

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Ten COVID-19 vaccine considerations for hospital communicators

Since COVID-19’s dramatic entrance on U.S. soil in March, we’ve hoped for an expedited vaccine process that can save lives and help our society’s economy and norms stabilize. Yet, the promise of a safe and effective vaccine is clouded by inconsistent information and conflicting timing projections — leaving many consumers and clinicians uncertain of who…

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The Fight Against Health Misinformation: The Time Is Now

With the spread of COVID-19 came the spread of health misinformation — faster and more furiously than ever before. We’ve seen false guidance about how to prevent the novel coronavirus, viral videos of physicians spreading misinformation, and untrue claims about how hospitals are handling it. And with the election less than 10 days away, the confusion…

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Cherry-picked data, price transparency, and what it means for your system

By now, most of you may have seen that RAND released the most recent study in their Employer Hospital Price Transparency Project, called RAND 3.0. The study is meant to assist employers in understanding what private health plans are paying hospitals, so they can manage benefit design costs or steer patients to less expensive hospitals and…

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Three ways health systems can strengthen their footing ahead of the next big negotiation

If you’ve worked with any of us from the Revive Payor-Provider team or spent any time reading our newsletter, you’ll know we remind our clients that “preparation is half the battle” when it comes to contract negotiations. At a time when payors are in the best financial position to fairly support health systems and reporting…

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Five foundational questions to help address racial injustice

It’s hard to believe it’s been four months since George Floyd was killed. Four months of protests and emotionally charged demonstrations — whether en masse outdoors or individually on social media. Four months of dogged determination to continue a level of demonstration that captures attention and drives widespread change. And, for some in our industry,…

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Price transparency rule: hope is not a strategy

There are about 100 days until CMS’s new price transparency rule goes into effect. While health systems and the American Hospital Association hope that their ongoing legal challenges will provide at least a stay in this requirement, hope as we like to say, is not a strategy. And even if the rule is somehow blocked,…

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Lessons from outside brands shifting amid COVID-19

The obvious starting point for a subject like this would be the big or newsworthy brands, the ones that have been agile enough to adjust to what’s happening. For some, it’s resulted in amazing business performance, like Zoom. For others, significant reputation boosts by donating money, products, or services to fight the pandemic — such…

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The five principles of The No Normal

In late June, we introduced the concept of The No Normal, our perspective on the impact of COVID-19 on the healthcare industry. As we look to begin a new blog series on navigating the No Normal, we thought we should look back at the meaning and the principles that started it all. We’ve heard many…

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Providers, payors, and consumers, oh my!

Audience-based marketing strategies for telehealth leaders

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Are hospital marketers prepared for the next competitive front?

For roughly two decades, most hospitals and providers have cautiously courted telemedicine. There was a lot of flirting and talk of plans for the future, but little in the way of commitment. Sure, virtual care was different and fun to think about, but it came with a bit of baggage (regulation and reimbursement), making it…

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Where Does Your Health System Brand Go From Here?

With COVID-19 still ravaging much of the nation, the last thing many health system CMOs may be worried about is how to evolve their brand positioning. In truth, we don’t know how long or widespread the current surge will be, if/when another wave may hit in the fall, or what comes after. But that’s all…

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The journey of 1,000 miles

As our communities reopen and hospitals resume elective surgeries, there are hopeful signals for our nation and our industry. But optimism is tempered, and rightly so. The death toll due to COVID-19 in the U.S. has surpassed 100,000. Consumers are polarized in their views of returning to their everyday activities. And, hospitals are seeing mixed…

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Brand Building Post-COVID-19

There is no denying it. Hospitals across the country are in financial trouble. To help themselves recover, they need to restore patient volumes as quickly as possible. While reputation campaigns that drive loyalty and patient preference are more critical than ever, the ways to go about it in the post-COVID-19 landscape are drastically different. Before…

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Why B2B Health Tech Buyers are Changing Overnight

This is not a blog about telemedicine. It’s not a blog about contact tracing apps, or platforms enabling antibody testing. It’s not even a blog about B2C digital health and therapeutics. This is a blog about the thousands of other health tech companies struggling to find their place in a ravaged healthcare landscape. Because while…

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Q&A: The Right (and Wrong) Ways to Talk With Patients who are Frightened to Seek Care

Sasha Boghosian, Executive Vice President and Head of Insights at Revive, recently spoke with Advisory Board’s Anna Yakovenko, Colin Gelbaugh, Nick Hauger, and Meredith Crenca to discuss patient perceptions of care during COVID-19 and how health systems should be communicating with their patients about their current and future care needs. Question: Revive has conducted several…

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Hospitals Save Our Lives. How Do We Save Them? Part Four

Part Four of a Four-part Series

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Revive makes big additions to leadership team

Nashville, TN, October 22, 2020

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Aetna buys Humana. United buys Aetna. Oh my.

In our last post, we explored how you need a Big Data app just to keep track of who’s buying whom – Anthem buying Cigna, United buying Aetna, or Aetna buying Humana. Many speculate that independent Blues will soon follow, whether it’s consolidating under Anthem or HCSC or some other umbrella. One thing is clear:…

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The unintended consequences of high deductible health plans

For the past decade, there’s been much speculation about the impact of high deductible health plans (HDHP) on the rising costs of healthcare. Large companies flocked to them in 2009 to help alleviate the cost burden of the new employee coverage requirement, and consumers embraced them because, well, they had to. But just how effective…

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Negotiating in 2019? Here’s What You Can Expect

Year after year, negotiations between payors and providers grow increasingly challenging. Even single-digit rate increases are being met with obstinate resistance, requiring a level of resilience rarely needed just five years ago.  2019 promises to be a very challenging year. While so much of the year ahead is uncertain from a policy and regulatory perspective,…

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Negotiating in 2019? Here’s What You Can Expect

Year after year, negotiations between payors and providers grow increasingly challenging. Even single-digit rate increases are being met with obstinate resistance, requiring a level of resilience rarely needed just five years ago.  2019 promises to be a very challenging year. While so much of the year ahead is uncertain from a policy and regulatory perspective,…

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The Fundamental Problem with Reference Based Pricing

Let’s talk about Reference Based Pricing (sometimes called Medicare Plus). Over the last three years, the popularity of Reference Based Pricing (RBP) benefit plan design has grown exponentially. Initially positioned as a fast-growing alternative to the PPO plans, RBP plans are a newly popular option for self-funded employers looking to utilize a group benefits plan….

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Relevance is King, and “The Top of the Funnel” is Most Relevant to The Most People

CVS’ announcement that the company is expanding its reach in chronic care management is the latest sign that the market has never been more competitive or complicated. (Are you asking yourself, “which market?”) CVS isn’t just protecting its PBM business and driving sales for its retail business. The company has plans to provide one-on-one support…

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Five ways the aging population is impacting healthcare in the United States

There are a record 50 million seniors (65-years and older) and counting living in the U.S. — and this number is projected to reach 70 million by 2030. Medicare patients are the largest customer base for the country’s hospitals and health systems, and many technology companies are turning their attention to this generation and the…

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Joining forces in healthcare: what to know and how to prepare

In the first half of 2016, alone, the healthcare industry saw 52 mergers and acquisitions – a 6.1% increase from the first half of 2015. With the state of the healthcare landscape, there’s a lot of appeal in market share consolidation. Today more than ever, healthcare organizations are facing stronger competition and more pressure on…

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Turning creative concepts into reality

Picture this: It’s Thursday. A group of writers and art directors receive a creative brief outlining a client challenge. The specific challenge – be it a critical rebrand, a new technology rollout, or the announcement of a company expansion – has reached a point where it requires a winning, comprehensive strategy to address the public…

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Consumerism is on the decline in healthcare

What happens when the “pay-viders” come to town? Payors are moving into the provider space with dollar signs in their eyes — and a flawed story about what the move means for the future of consumerism. To set the record straight, we interviewed Wendell Potter, a health plan whistleblower, to share why health plan moves are potentially constricting consumerism rather than expanding it.

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Apple, Amazon, Optum… oh my.

In this week’s podcast we dive into the third prediction of The Joe Public 2030 book, The Funnel Wars. The Funnel Wars are ON, pitting retail tech giants, health insurers, and many others against the legacy hospital and health systems for ownership of the patient relationship. Are you ready?

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How Walmart and One Medical use behavioral marketing in healthcare

In the latest episode of The No Normal Show, we discuss two examples of effective behavioral healthcare marketing from OneMedical and Walmart. Tune in to hear how their efforts ultimately resulted in a 20% increase in healthcare appointments and a 7% increase in flu vaccinations.

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Web3 in healthcare?

Blockchain, NFTs, the metaverse, cryptocurrency… the different concepts of Web3 can quickly become confusing and overwhelming. It’s difficult to understand where to even begin, so let’s start the journey together. In our most recent episode of The No Normal Show, we take baby steps into this new universe. Join us as we start to explore the implications that Web3 might have on the healthcare industry.

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Specialty Practice

What we do Our knowledge and expertise in payor-provider relations and public negotiations are unparalleled. Throughout the last decade, we’ve engaged in 1,200+ payor issues across 49 states, represented virtually every kind of healthcare provider, navigated every kind of contract issue, and faced every major health plan. Our deep experience allows us to anticipate payors’…

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Selling bold ideas to health system leadership

With stakeholders married to the traditional, tight grips on thinning margins, and a risk-averse audience to sway, health system marketers have their work cut out for them when selling bold ideas internally. But to truly lead the way in health, systems must engage with consumers in new and compelling ways that bring them closer to your system for their health. Ready to get started? Download this…

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Is consumerism dead or alive?

In this week’s episode, we dive into alternative audiences for healthcare marketers to focus on, as we see it as a significant white space among many healthcare organizations. One of the audiences we touch on is health plans. We discuss figuring out how to leverage health plan customers as a segmentation tool to help you accomplish your revenue goals as a health system.

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For nurses, by nurses

Health disparities. Inequities. Social determinants of health. Could it be that the change the healthcare industry desperately needs lies in the hands of those actively making decisions on the ground floor — nurses? The Robert Wood Johnson Foundation (RWJF) thinks so, and we set out to help the foundation give nurses the voice they deserve….

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The case for building a post health system brand

We’ve heard a million times about the impact of growing consumerism and new competition from players like Apple, Amazon, and CVS. The combination of these two forces shines a harsh light on health system brands. What’s worked in the past for health system branding will likely not be enough moving forward. For example, the point…

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Alternative Audiences for Healthcare Marketers

In this week’s episode, we dive into alternative audiences for healthcare marketers to focus on, as we see it as a significant white space among many healthcare organizations. One of the audiences we touch on is health plans. We discuss figuring out how to leverage health plan customers as a segmentation tool to help you accomplish your revenue goals as a health system.

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Privacy Policy

Privacy Policy Privacy Policy Protecting your private information is our priority. This Statement of Privacy applies to www.reviveagency.com, and Revive Marketing, LLC and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to Revive Marketing, LLC include www.reviveagency.com and Revive. The Revive website is a business website…

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They’re ready. Are you?

How do you show up as a community leader in a situation where children bear the weight of the world on their shoulders? In the blink of an eye, COVID-19 forced families to help their children cope with stressors no child should have to – disrupted education, food insecurity, financial instability, loneliness, social unrest –…

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End of the runway: consumerism, COVID-19, and the coming decade

We’re living in an era of No Normal, where it’s hard to know what the future holds given the high level of uncertainty surrounding us today. Yet, we have been studying some significant trends on the impact of COVID-19 on consumerism that we believe could have staying power. If they do, these trends provide ominous…

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Next-gen personalized marketing

Service-line marketing without service lines? Heart care marketing without heart care month? Hear the No Normal crew talk about how personalized marketing is upending longstanding healthcare marketing practices.

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There is a monster under your bed

Known for its spectacular coastline, Monterey County has another claim to fame: the highest diabetes rate in California. With nearly half of residents having type 2 diabetes or pre-diabetes, Community Health Innovations (CHI), the population health organization in the county, decided to act. The family member Monterey County never knew it had Taking an audience-first…

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Who is the COVID-19 vaccine for?

With these influences in mind, we must understand and cater to the nuances of specific markets to ensure that our messaging speaks to the perceptions and realities of the communities we serve. Our research explores the following themes, offering a launching point for more localized and effective healthcare communications. How current vaccine prioritization impacts perception…

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A recipe for the Copernican Consumer

Bringing Joe Public 2030’s Copernican Consumer to life

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A brand for seniors who want the most out of life

In 2020, a new company was formed to provide primary care for seniors throughout the United States. The organization would follow a patient-centric clinical approach for seniors — linking clinical and social support, increasing access to preventive care, developing individually-tailored coordinated care plans, and addressing social determinants of health.   And as many in the health…

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The dawn of the Copernican Consumer

Do Joe Public 2030’s five predictions work in perfect harmony? How might one prediction work for or against the other four predictions? Do Joe Public 2030’s five predictions work in perfect harmony? How might one prediction work for or against the other four predictions? Hear The No Normal Show team and Revive’s CEO, Joanne Thornton, discuss these questions.

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Mask. A simple, four-letter word … in theory

In a frustrated and fatigued world where COVID-19 raged and tensions ran high, the term “mask” took on new meaning. Masks became more than a face covering – they became a symbol of polarization, geographic belonging, political alignment. But that didn’t change the fact that fighting COVID-19 cannot be done in silos. The American Hospital…

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The interplay between Joe Public 2030 predictions

Do Joe Public 2030’s five predictions work in perfect harmony? How might one prediction work for or against the other four predictions? Do Joe Public 2030’s five predictions work in perfect harmony? How might one prediction work for or against the other four predictions? Hear The No Normal Show team and Revive’s CEO, Joanne Thornton, discuss these questions.

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When competition comes knocking

Is your health system a default brand or a challenger brand? It used to be a clear line, but in this new age of heightened competition, the healthcare industry is ripe for an upset. Is your health system prepared? Penn State Health is. Penn State Health is the leading provider of health and wellness services…

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The rise of retail media networks

From the death of third-party cookies to Apple’s new iOS privacy features to other third-party data losses, marketers are looking to retail media networks to inform targeting efforts. Could retail media networks extend benefits to healthcare marketers?

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A healthier, happier Louisiana

Louisiana institutions such as government, education, and healthcare consistently rank among the worst in the United States. The problems are so engrained and endemic that many Louisianians have come to accept this situation and don’t expect or even feel they deserve a better way. And that’s just not acceptable. That’s how Franciscan Missionaries of Our…

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Understanding diverse communities

How do Latino and Hispanic consumers and Black consumers experience healthcare in the United States? Special guest, Tiera Carlock, shares her research.

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This is your shot

Ask many people in communities of color what they think of the COVID-19 vaccine, and their first reaction is “No way – how can I trust it?” From Tuskegee to Henrietta Lacks to decades of systemic racism throughout healthcare, it’s no wonder Black Americans have an elevated mistrust of vaccines. As is the case with…

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Webinar: Attitudes Towards U.S. Healthcare System

Webinar Recording: It’s no secret that in the last decade the U.S. political environment has been a highly opinionated space. Understanding how America feels about the current Biden administration, especially moving into a post-COVID landscape, is important to understanding attitudes toward the U.S. healthcare system. Do Americans still trust healthcare providers? Do health systems still face…

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Strategic Resilience: Hard Times Reveal Winners and Expose Losers

Webinar Recording: In today’s fast paced, everchanging healthcare environment, there is a lot for providers to consider. Payors are increasingly becoming more aggressive and driving false narratives about value and cost savings. To bounce back post-COVID-19, providers will be able to battle these misconceptions with data and facts by focusing on care delivery and smarter payor…

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Shaping the best workforce in the industry

Staffing shortages are putting health systems into overdrive. Could brand and marketing teams help steer their organization in the right direction?

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Preparing for cybersecurity threats 

A large public healthcare system engaged Revive to support them after they noticed unusual network activity and suspected they were the target of a cyber-attack.  While cybersecurity consultants worked to determine the depth and breadth of the potential attack, Revive began to develop communications plans in the event the cybersecurity experts identified a breach. Revive activated its…

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Recording: Revive’s rundown on Joe Public 2030

Webinar Recording: What will healthcare look like in ten years? How will the consumer-provider relationship change? What role will technology play? Our new book, Joe Public 2030, answers these questions with five bold predictions. Hear author and Chief Brand Officer at Revive discuss the following: A review of Joe Public 2030’s five bold predictions and contributing experts  An…

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A review of Joe Public 2030 predictions

Need something to hold you over until your order of Joe Public 2030 arrives? Preview the book’s five bold predictions now.

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Virtual care: one size doesn’t fit all

It’s hard to fathom. In retrospect, the acceleration of virtual care adoption brought on by the COVID-19 pandemic seems both obvious and jaw-dropping at the same time. Like many health systems, Penn State Health took a step back after the initial explosion of virtual care in the spring of 2020 to assess. Was this the…

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Emerging telehealth trends

Telehealth saw tremendous growth in 2020 and a decline in 2021. Why are consumers stepping off the telehealth throttle, and what features are they looking for moving forward?

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Faith-based and secular M&A

Two high-performing systems – one Catholic and one secular – signed an agreement to merge under a unified brand. Upon closing the deal, both organizations agreed to adhere to the Ethical and Religious Directives that govern Catholic health systems, affecting some controversial services, including elective abortions, care for the LGBTQ+ community, and physician-assisted death.     The…

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Health sensors galore

Heart sensors. Sleep sensors. Stool sensors. Neural sensors. CES 2022 had it all. Which health technologies made a splash, and what are the lasting implications?

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Preparing for a merger of two large health systems

In an increasingly challenging environment for mergers and acquisitions among health systems, Revive is currently nearing the announcement stages of a merger between two large not-for-profit health systems that do not compete in the same markets. Defining the narrative first, before others Given that both of these health systems are high performing, Revive has developed…

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Health brands to watch in 2022

Driven my big thinkers and bold doers, the health industry is rapidly changing. ​​​​​​​Which health brands caught our attention this year, and which ones will keep it in 2022? The No Normal Team has come up with a list of three to share.

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News & Insights

Joe Public 2030: Five Potent Predictions Reshaping How Consumer Engage Healthcare On the ten year anniversary of the original Joe Public Doesn’t Care About Your Hospital book, we look ahead to the next decade to predict the state of consumer engagement in the world of healthcare. Latest Podcast

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Two biases impacting consumer decisions

When it comes to behavioral economics in healthcare, our industry has barely scratched the surface. Tune in for a review of two unconscious biases impacting consumer decisions and how to use them in your marketing practices.

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Podcasts

In our world of branding and marketing in the health space, there should never be acceptance of the status quo, the old-school, the normal. We should always be pushing forward, celebrating the different, breaking new ground, highlighting the innovative. So welcome to The No Normal Show, our forum for tossing around thoughts, opinions, and ideas…

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Pitching bold marketing to health system leadership

Between changing market forces and a war against COVID-19, health systems’ positioning in the health industry is rapidly changing. To thrive in the future, health systems must find new and compelling ways to engage health consumers. How do you get approval to take a bold step forward?

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A tight race for health’s top-of-the-funnel

With the top five Fortune 500 companies investing billions into their health offerings, the race for health’s top-of-funnel will be a close one. Where do health systems stand?

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Joe Public 2030: Five potent predictions reshaping how consumers engage healthcare

On the ten-year anniversary of the release of the original Joe Public Doesn’t Care About Your Hospital book, author Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. Released in February 2022, the book explores five key ways consumer…

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Turkeys of the year: A review of marketing flops

Not all marketing ideas are good ones, but that doesn’t stop some bad ideas to from reaching the market. Here’s a review of this year’s biggest marketing flops.

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People

Meet the movers, shakers, thinkers, creators Working with Revive means questioning norms, celebrating courage, and championing bold ideas. It means thinking with our heads and delivering with our hearts. Because great work is more than engineering intricate strategies or designing striking campaigns. It’s about leading with foresight and ending with transformation – seeing a brighter…

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The future state of inclusive marketing

How can marketers speak more authentically to their audiences? It starts with diversity, equity, and inclusion.

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About

The agency beyond. Looking beyond the complexities of today to deliver insights and inspiration that prepare you for tomorrow. That’s Revive, a part of the Weber Shandwick Collective. We transcend categories and distinguish connections between people, culture, and communities. We exercise foresight. We combine skill sets. We deliver bold ideas — rooted in data. And…

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Maximizing your digital advertising spend

Digital advertising is a critical part to most marketing programs, but how often is it driving impactful results?

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Careers

This is Revive, is it you too? Are you set on bringing big ideas to life? Revive could be the place for you. Check out our latest job openings to see where you can join in on our mission to help brands leads the way in health. We think differently because we embrace our differences….

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Three trends haunting marketers

Ghosts, goblins, and gouls get all the credit for halloween scares, but what about the marketing trends haunting our industry? Listen to this episode to hear which marketing trends are chilling our team to the bone.

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People

Hello, we are Revive.  Revive leadership team Bold ideas require courage — and trust. Who do you trust to take your brand across the horizon? Meet the team steering our ship.

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Revive’s rundown on HLTH 2021

Couldn’t make it to this year’s HLTH conference? No sweat. Here’s a look at the high notes and what they mean for our industry.

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Think bigger. Think beyond.

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Three exceptional marketing campaigns

Mark Twain said it well, “There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope.” How can marketers integrate award-winning ideas into their campaigns? Find out in this episode.

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The rise of smaller life spheres

They say bigger is always better, but consumer behavior seems to suggest otherwise as many continue to shrink their life spheres. How far are health consumers willing to go outside of the home?

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Specialty Practice

100+ Brands developed 200+ Years combined experience  4 Books written about brand What we do Revive is at the cutting edge of brand innovation in the health space, thanks to both our inside and outside-the-industry expertise. Our total focus on health allows us to identify patterns in consumer behavior, competitive shifts, marketing performance, and internal…

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The healthcare workforce

Limited staff means limited patients. It’s that simple. Burnout, retirements, and the most competitive recruitment landscape in decades put the growth of every health system at risk. For years to come, effective growth strategies must begin with attracting and keeping healthcare professionals. In this new era, only sophisticated branding, messaging, and engagement will secure the…

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Apple’s legacy: Health?

Apple’s CEO says its greatest contribution to mankind will be in health. With seeds already planted, which roots are taking hold?

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Same show, new format, No Normal

Where does TikTok fit in health brands’ marketing programs? Find out from Revive’s Chris Bevolo, Stephanie Wierwille, and Chase Cleckner.

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2030 Reputational Risk Assessment

In the coming decade, health systems will face an acceleration of new and ominous reputational risks. How you prepare for them now will shape your success over the coming years. For many health systems, this approach will be uncomfortable and require looking inward to better assess where they truly stand and develop a path forward….

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Technological innovation meets reality

Takeaways Technological Innovation Meets Reality Patient volume has increased exponentially since the 80s, making time the most significant commodity for health systems and physicians. With narrow margins, health systems cannot sacrifice patient volume and therefore must find ways to operate more efficiently. Technology is often developed independently from the clinical user experience, resulting in inefficiencies…

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2030 Service Line Marketing

Turn service-line marketing from an art into a science Now more than ever, your health system is counting on your team to help drive consistent service-line revenue. Not just any revenue though. You don’t just need to target more patients, you need the right patients. And you need an automated approach that is effective, efficient,…

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Seeing patients in a new light

One heck of an 18 months UCHealth has always tried to show diligence in learning about patients and empathizing with their experiences, but COVID-19 accelerated that understanding as public health conversations became more frequent and urgent. When COVID-19 struck in March 2020, they had to reset priorities overnight because people were now looking to health…

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2030 Post Health System Brand

We’ve heard a million times about the impact of growing consumerism and new competition from players like Apple, Amazon, and CVS. The combination of these forces shines a harsh light on the existing state of health system brands — what’s worked in the past will not be enough to thrive moving forward. Yet if that…

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Vaccine mandates … now what?

Takeaways Vaccine mandates in the news States like Illinois and California have started to require schools and health systems to adopt vaccine mandates. Pfizer received official FDA approval this week for its COVID-19 vaccine, adding more credibility to vaccine mandates. Staffing, already a challenge faced by health systems, is becoming even more challenging with employee…

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Specialty practice

What we do Partnering with hundreds of health brands means we have helped research, understand, and influence millions of consumers as health consumers. That provides Revive with a deep understanding of the mindsets and motivations that drive how individuals manage their own health. And not just an understanding of self-reported consumer behavior – an understanding of…

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Is personalized marketing ever complete?

What is personalized marketing? Personalized marketing often takes different definitions. To align expectations internally and with clients, Revive developed a formal definition. Revive’s definition: Personalized marketing is a data-driven strategy that delivers increasingly relevant value to consumers through tailored solutions, content, and experiences. It is enabled through continuous and automated data collection, analysis, testing, and…

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Specialty practice

20+ Licensed data sources and exploration tools 60 million Consumers segmented into personas 50+ Collective years of experience in data-driven marketing What we do Delivering on the promise of new data streams and MarTech platforms requires a new way of operating for marketing leaders. Moving forward, marketing departments must be rewired for speed, collaboration, and…

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Marketing governance inside health systems

A quick COVID-19 pulse check Health systems are seeing an uptick in admissions — many of which can be attributed to the Delta variant, with higher concentration in the southern states. We live in a strange world where fact is not always fact, and perspectives on health reflect political orientation, not proper understanding. For example,…

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Behavioral Design: The science of motivation

Resources Judgment in Managerial Decision Making by Max Bazerman Nudge by Cass Sunstein Thinking Fast & Slow by Daniel Kahneman Buyology by Martin Lindstrom Selling Blue Elephants by Howard Moskowitz Noise by Daniel Kahneman Takeaways What is behavioral design, and why is it important for health brands? If you want to optimize your brand efforts,…

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Specialty Practice

What we do The value of your pending transaction is clear to you and your partners – but is it clear to your stakeholders? Revive works with clients to define the value of a transaction for the marketplace and to communicate that value to internal and external audiences. Transactions capabilities We help clients navigate issues…

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Reconciling present and future branding needs

Takeaways How to make the media your ally, not your enemy Take a transparent, partner-first approach to media, leveraging their networks to get standardized information to the public. Baystate Health invites the media to virtual briefings in which the health system answers media questions in the order of the RSVP list. This approach reduces the…

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88 Hospitals in 29 States

Takeaways A wide geographic footprint doesn’t come without its challenges Spanning 29 states, LifePoint Health needed to keep a constant pulse on the state initiatives affecting each of its markets. This required a clear and constant line of communication with the compliance team. The marketing and communications team’s greatest challenge was tracking and responding to…

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Four Healthcare Priorities of the Biden Administration

Resource Mentioned in Today’s Episode “The Fifth Risk” by Michael Lewis Key Takeaways Lay of the land as a New President Takes Seat Biden faces unusual constraints as he plans to enter office, including walking into multiple crises on day one: The COVID-19 pandemic will continue to get worse over the coming weeks, the U.S….

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Deep Dive into our COVID-19 Vaccine Consumer Report

Key Takeaways Findings from a COVID-19 Vaccine Survey When it comes to determining if the COVID-19 vaccine is safe or not, consumers trust their doctors, health systems, and federal health officials more than anyone else. Hospitals will need to figure out if they require staff to get the vaccine before returning to work? Physicians must…

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Offering Support to Employees Amid the Pandemic

Takeaways The response to the workforce wellbeing amid COVID-19 involved creating a new initiative — leveraging existing resources at the very beginning of the pandemic and then adding some additional services later on. It was clear that employees needed support for their emotional needs, so in response, University Hospitals offered: A call center for on-demand…

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Modern brands are human brands

Resources United Airlines “Fly the friendly skies” campaign Delta Airlines personalization example Takeaways Why brands are like people Brands are kind of like people – some you want to be around, some you don’t. Modern brands build positive connections with their audiences through thoughtful interactions. Healthcare is inherently “human,” which gives healthcare brands an opportunity…

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Inside the mind of a disruptor

Featuring Summit Health’s CMO, Matt Gove Takeaways Throughout his career, Matt has taken on the mindset of a disruptor. He was an early adopter of the title, Chief Consumer Officer, technologies like chatbots, and star rating systems. Matt now works for Summit Health, the byproduct of a private equity-backed merger between CityMD and Summit Medical…

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Navigating a changed behavioral health landscape

Featuring ​​​​​​Revive’s former Chief Growth Officer, Shannon McIntyre Hooper Resources Cedars Sinai Virtual Reality Initiatives Headspace interactive Netflix series The mental health crisis is getting younger  Takeaways Behavioral health needs are outpacing the healthcare industry’s ability to deliver behavioral health services. COVID-19 spotlighted this trend, though it existed well before COVID-19.  Now, groups outside and…

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Which comes first, brand or purpose?

Featuring FutureBrand’s Chief Strategy Officer, Eliza Yvette Esquivel, and Chief Creative Officer, Daniel Andersson Resources CEO of UPS in NY times Lego makes strides in sustainability     Takeaways Two sides of the same coin: Purpose & brand experience Health systems need to approach branding differently than they have in the past to compete with powerful…

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The art and science of ethnography

Featuring Christian Barnett, Senior Vice President, Strategy Takeaways What is ethnography, and why is it valuable? Surveys and focus groups can result in a “contaminated” interpretation of the truth in which the context of the survey or focus group influences participants’ responses.  One of the best ways to learn about your audiences is to observe…

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It’s not just about digital

Featuring Chris DuFresne, VP of Experience & Marketing Operations, Allina Health Takeaways Setting the stage  Healthcare is way behind in the consumer space. Fortunately, we have other industries to learn from when merging online and in-person experiences. Chris DuFresne, Vice President of Experience and Marketing Operations, draws from his experience at e-commerce giants Target and…

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Health system marketing through fresh eyes

Featuring Heather Geisler, Chief Marketing, Communications, & Experience Officer, Henry Ford Health System Takeaways The viewpoint of someone new to healthcare Heather transitioned from her role as SVP of Global Brands at Hyatt Hotels Corp to Chief Marketing, Communications, and Experience officer at Henry Ford at the beginning of 2020. While differences were apparent between…

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3 examples of data-driven health system marketing

Resources Blue Zones Project National Institute of Health SDoH Toolkit  Takeaways Using data to better understand our audiences Last week we discussed the use of ethnographies to better understand our audiences by experiencing their lifestyles. In this episode, we expand on that topic sharing how data can supplement ethnographic research. When working with Community Health…

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It’s time for a nurse engagement strategy

Resources Shift Nursing Podcast Revive COVID-19 Comms Resource Page Blog on the No Normal County Health Rankings Transforming Care at the Bedside Cleveland Clinic “Empathy” Video Subscribe to the Podcast & Listen On-the-Go Takeaways Learnings from an experienced health-system-marketer-turned-nurse Remembering the patients are your number one priority! Yes, your job is to bring in business…

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Eliminating health disparities with Dr. Robert Winn, VCU Health

Takeaways  Defining health disparities Health disparities are present when two populations that, theoretically, should be receiving an equal amount of care are experiencing different outcomes. Differences between these populations are less about race and more about socioeconomic class and zip code. Impact of COVID-19 on health disparities The combination of COVID-19 and America’s recent state…

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Creating a marketing plan for 2021 during a pandemic

Resources New York Times Article Subscribe to the Podcast & Listen On-the-Go Takeaways Creating a marketing plan Due to the COVID-19 crisis, there was very little margin in the spring and summer months to create a formal plan for this year — much less, for 2021. Despite the No Normal, creating a plan for 2021…

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COVID-19’s impact on marketing teams moving forward

With Bryan Hamilton — AVP, Marketing & Communications, Cincinnati Children’s Hospital. Takeaways Brand management at Procter & Gamble One of the core truths at Procter and Gamble (P&G) is that the consumer is boss. The brand manager’s responsibility is to fully understand the consumer’s needs and how they make decisions. With this knowledge and role,…

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Marketing governance with Penn State Health CMO

Resources A New Resource by Revive: Un-covered Why the “Missing Domino” Matters So Much Listen to this episode on the go through our podcast. Takeaways End of year COVID-19 updates America is once again breaking the record for the highest number of COVID-19 cases within the last nine months. People think the vaccine is a…

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Improving the financial experience of your health system

With Kendra Calhoun – SVP of Strategic Marketing, Communications, and PR at Avera Health. Available as a Podcast Subscribe to the Podcast & Listen On-the-Go Takeaways How to improve the financial experience for the patient Avera Health is creating a contemporary “shopping” experience for consumers that involves creating tools on their website, which will display…

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WHO’s advice for health system marketers and communicators

Resources in today’s episode WHO infodemic management 50 actions tracker Johns Hopkins COVID-19 profiling by country The online competition between pro and anti-vaccination views Listen to this episode on-the-go through our podcast site Takeaways The Infodemic Landscape An infodemic is the widespread sharing of misinformation (false information spread accidentally) and disinformation (false information spread with…

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What health systems will look like in 2030 by Mayo Clinic

Resources from today’s episode Mayo Clinic’s Presentation Slides Five Long-Term Consumer Behavior Changes Due to COVID-19 Listen to this episode on the go through our podcast Takeaways Do We All Have an Equal Chance for Health? How to Forecast the Future On an annual basis, Mayo Clinic looks for a collection of trends. Some trends…

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Addressing health disparities with Norton Healthcare’s CMO

With Dana Allen — Chief Marketing & Communications Officer, Norton Healthcare Resources from today’s episode ‘1619,’ a Podcast From The New York Times. Seeing White Podcast From Scene on Radio The Radical King book by Martin Luther Dr. King Jr. Stamped from the Beginning book by Ibram X. Kendi Listen to this episode on the…

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The speed of marketing is changing

Resources from today’s episode Health workers, stuck in the snow, administer vaccine to stranded drivers Hospital apologizes for prioritizing top donors for COVID-19 vaccine Framing What We Do with a Noun or a Verb: Are we “___ing”? Takeaways Need for speed COVID-19 has accelerated change, requiring health systems and their marketers to find new ways…

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Welcome to The No Normal Show

Resources in today’s episode The Era of “No Normal” Five Core Issues for Providers Post-COVID-19 Takeaways The “No Normal” We don’t know what normal looks like. There will undoubtedly be profound changes in our society. We’re still in the midst of this, and it will take months or even years for the healthcare industry to…

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Speaking to Today’s Healthcare Consumer

With Ryan Donohue, Corporate Director of Program Development, NRC Health Resources from today’s episode Patient No Longer: Why Healthcare Must Deliver the Care Experience That Consumers Want and Expect (Ache Management) Through the Patient’s Eyes: Understanding and Promoting Patient-Centered Care Chilling trend: A longer, deadlier pandemic Takeaways Delivering the care patients expect “Through the Patient’s…

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Cleveland Clinic CMO on The No Normal Show

Takeaways Travel industry lessons after 9/11  Security changes were made behind the scenes and gradually travel resumed. It wasn’t until after the financial crisis of 2008 that the airline industry started to recover.   A couple of lessons we learned from this: We’re going to see substantial financial impacts across the healthcare industry.  We could see…

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Pros and Cons of the Facebook Boycott for Health Systems

Takeaways Background to the Facebook boycott  Initially, Mark Zuckerberg and Facebook came across as noncommittal. They have since committed to adding more context to problematic political posts, and has broadened its definition of hate speech.  Sheryl Sandberg and Mark Zuckerberg met with the Anti-Defamation League, NAACP, and Color of Change. The groups were disappointed with…

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Hospital shutdowns on the horizon for healthcare marketers

Takeaways Issue 1: COVID-19 test results Hospitals are once again dealing with testing problems, and some consumers have to wait between 10-14 days for results. Issue 2: masks  Masks are essential to lowering the threat of this virus. Right now, the dynamic around wearing a mask is polarizing. If you wear one, you are labeled…

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Addressing rogue doctors

Resources Misinformation Statement: Kati Everett, Chief Communications Officer at Novant Health Article: Cue the debunking: Two California doctors go viral with dubious COVID test conclusions  Article: Trump’s New Favorite COVID Doctor Believes in Alien DNA, Demon Sperm, and Hydroxychloroquine Article: An Elite Group Of Scientists Tried To Warn Trump Against Lockdowns In March Listen to…

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Now is the time to re-evaluate your marketing function

Featuring Philip Guiliano, Partner, BrandActive Takeaways Setting a clear path to operational success Marketing teams are increasingly playing a more prominent role in the operational success of organizations – including health systems.   It’s common to start operational improvement by refining your org chart, but this approach commonly fails to recognize how teams and individuals work…

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Maintaining a healthy & engaged marketing team

With Marc Fredson — Director of Strategic Marketing, UCSF Health Resources in Today’s Episode Your Consumers are Afraid a blog by Sasha Boghosian Alan Shoebridge LinkedIn Group Therapy Post Listen to this episode on the go through our podcast. Key Takeaways Group Therapy while Living in a Pressure Cooker: Ways of coping with the evolving…

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3 things providers should know regardless of who wins election

With Jarrett Lewis — Partner, Public Opinion Strategies Takeaways State of the presidential race Biden has had a lead of 7-10 points in the presidential election since the Summer of 2019, and that trend is currently continuing. The impact on healthcare We came into this year with healthcare as the top issue of the election,…

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The importance of consumer insights during COVID-19

With Victor Reiss — VP, Consumerism and Insights at UNC Health Available as a podcast Subscribe to the Podcast & Listen On-the-Go Takeaways How UNC Health is using consumer Insights UNC Health leverages consumer insights by transforming consumer data into meaningful and actionable insights that empower business decisions.  The goal is to predict consumers’ behaviors,…

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Leveraging Your brand with Stanford Health Care CMO

With Michiko Tanabe, Chief Marketing Officer — Stanford Health Care Takeaways Resurgence in California California is experiencing a new resurgence of COVID-19 in their hospitals. More people are on ventilators and in the ICU than ever before. A main contributor to this resurgence is that not enough people are sticking to the mask and social…

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Price & clinical transparency as a brand differentiator

With Matt Pinzur — Chief Marketing Officer, Jackson Health System Key Resources HANYS Report on Report Cards Jackson Health System Care Quote Jackson Health System Quality Data Platform Subscribe to the Podcast & Listen On-the-Go Key Takeaways Jackson Health’s transparency philosophy When there is clarity about what public institutions are doing, it allows them to…

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How the election will impact the hospital industry

Resources Modern Healthcare Article: Insurers will owe massive MLR rebates next year, even if 2020 is normal Modern Healthcare Article: Michigan Blues partners with wellness center company The Changing Consumerism Landscape Webinar on November 18th at 12:00 PM CST The Value Crisis for Health Systems Webinar on November 19th at 12:00 PM CST The Case…

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Let’s talk AI in healthcare

With Chris Hemphill, VP of Applied AI & Growth at SymphonyRM Takeaways Decoding alphabet soup With so many applications and numerous models to be built upon, it can be challenging to understand Artificial Intelligence (AI) and where it fits within the care delivery landscape.   AI is a broad umbrella describing technology’s ability to execute human…

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3 ways to stay competitive in a changed world

Resources Five long-term consumer behavior changes due to COVID-19 The Joe Public Retreat 2022  Takeaways The “untouchable Making room for new, high-ROI initiatives could mean retiring old practices that no longer make sense in today’s changed (and continually changing) world. We call these old practices the “untouchables” because they’re often repeated on behalf of leadership…

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Driving revenue & service volume with Piedmont Healthcare

Resources Listen to this episode on the go through our podcast Takeaways Marketing’s role amid COVID-19 When COVID-19 first hit, the first thing we did was focus on the safety of our staff and community. All of our messaging both internal and external informed people of safety measures to take, the seriousness of the virus,…

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Wendell Potter on the Trust Index

With Wendell Potter, former health plan executive turned whistleblower Resources Trust Index Report Deadly Spin Uncovered Takeaways The lay of the land Health plans historically integrated horizontally but now are integrating vertically, expanding their power within the healthcare industry.  Growing payor reach and control creates a power imbalance that allows payors to force providers into…

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Marketers’ role in addressing misinformation

Resources in Today’s Episode Axios/Ipsos Survey Public Opinion Strategies Survey The Harris Poll Fierce Healthcare Article New York Times Opinion Article Listen to this episode on the go through our podcast Key Takeaways Misinformation The No Normal is rife with conditions that make truth, transparency, and combatting misinformation challenging. An inconsistent response to COVID, disagreement…

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The future of the digital front door

Featuring Chris Pace, Chief Digital Marketing Officer, Banner Health Takeaways Canoe vs. speedboat Transformation in healthcare before COVID-19 was like a canoe – slow and steady, but after we were operating like a speedboat, trying to merge our normal operations with a sudden influx of COVID-19 related demands.   Before COVID-19, Banner Health invested in the…

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Mount Sinai innovating at 170 years young

Featuring Mount Sinai’s Karen Wish, CMO, and John Davey, VP Marketing Technology Takeaways Who are you, what is your brand promise? Mount Sinai Health System is different from many academic medical centers because the school was born out of the health system.   Their primary commitments – a defined brand, commitment to growth, organizational excellence –…

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Four trends healthcare marketers must continue

Resources Who is the COVID-19 vaccine for? Why you should be looking closely at Optum’s acquisition of Change Healthcare Takeaways We’ve changed … now what? COVID-19 spurred new trends in how health systems deliver care, including the pace of play, focus on alignment, consumer attunement, and inclusive branding.   Healthcare marketers should continue these trends into…

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Episode 100: Ask us anything

Think of your favorite book. Is it your favorite because the synopsis on the back cover was really good, or is it your favorite because of the storyline and the interplay of characters? We’ll admit — we kind of set you up for that one, but hear us out: sometimes (not all the time) to…

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Gearing up for Rapid Renewal

Resources Setting the stage for Rapid Renewal  Consumer trends report  Amazon expands Amazon Care  Chicago Trump Tower vaccinated early – thanks to hospital COO who lives there DispatchHealth raises $200 million in series D Takeaways Introducing Rapid Renewal   Rapid Renewal is a phase of the No Normal representing healthcare’s recommitment to long-term transformation.  COVID-19 accelerated…

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What’s next for healthcare? Ask marketing.

With Amy Comeau, Vice President of Marketing, Emory Healthcare Resources Data Confirms Alarming Trend: Covid-19 Fears Are Causing Americans to Avoid the Doctor’s Office and Delay Routine Care  Use and Content of Primary Care Office-Based vs Telemedicine Care Visits During the COVID-19 Pandemic in the US  Takeaways Defining your COVID-19 CRM strategy  Emory Healthcare implemented…

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Bold but revenue-generating goals amid the pandemic

Key Takeaways Scott’s Background: Scott spent 20 years at various agencies working for top brands. After a clinically fine but experientially horrible period of time working through medical treatments and therapies for his wife, he turned his passion for the consumer experience towards providers and payors. His observation of the experience was there was nothing…

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Navigating COVID-19 vaccine distribution

With Christian Barnett, SVP of Strategy, and Ryan Colaianni, SVP of Crisis Communications Resources The Principles for The No Normal Show   Biden inheriting nonexistent coronavirus vaccine distribution plan and must start ‘from scratch   Live Updates: Biden Confronts a Confluence of Crises   Listen to this episode on-the-go through our podcast site Takeaways Vaccine distribution challenges  With…

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Who should distribute COVID-19 vaccines?

With Ryan Colaianni, SVP of Crisis Communications Resources New Consumer Survey Findings Report California vaccine sites see misuse of codes meant to prioritize Black and Latino residents Last week’s episode with Amy Comeau at Emory Healthcare Vaccine makers Pfizer and Moderna pledge massive boost to U.S. supply after sluggish rollout Five Long-Term Consumer Behavior Changes…

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What healthcare can learn from Disney

Kevan Mabbutt, Chief Consumer Officer, Intermountain Healthcare Resources If air travel worked like healthcare Takeaways Definitions shape how we see consumerism  The way we understand “consumerism” has changed to focus on the transaction rather than choice.  Language shapes our relationships with the world, and healthcare often looks at consumers too narrowly. For instance, “patient” may…

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Getting bold ideas across the finish line

A case for boldness Health system marketing comes with many stakeholders, opinions, and expectations, making it challenging to deliver imaginative and bold campaigns. Despite these challenges, marketers must continue to push on ideas that don’t just “check the boxes” but truly influence behavior in a way that improves public health. The campaign that pushed the…