Search result

Search: “

We found 272 results for your search.

podcast

Revive’s rundown on HLTH 2021

Couldn’t make it to this year’s HLTH conference? No sweat. Here’s a look at the high notes and what they mean for our industry.

podcast

Three exceptional marketing campaigns

Mark Twain said it well, “There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope.” How can marketers integrate award-winning ideas into their campaigns? Find out in this episode.

podcast

The rise of smaller life spheres

They say bigger is always better, but consumer behavior seems to suggest otherwise as many continue to shrink their life spheres. How far are health consumers willing to go outside of the home?

podcast

Apple’s legacy: Health?

Apple’s CEO says its greatest contribution to mankind will be in health. With seeds already planted, which roots are taking hold?

page

2030 Service Line Marketing

Turn service-line marketing from an art into a science Now more than ever, your health system is counting on your team to help drive consistent service-line revenue. Not just any revenue though. You don’t just need to target more patients, you need the right patients. And you need an automated approach that is effective, efficient,…

podcast

Same show, new format, No Normal

Where does TikTok fit in health brands’ marketing programs? Find out from Revive’s Chris Bevolo, Stephanie Wierwille, and Chase Cleckner.

page

2030 Post Health System Brand

We’ve heard a million times about the impact of growing consumerism and new competition from players like Apple, Amazon, and CVS. The combination of these forces shines a harsh light on the existing state of health system brands — what’s worked in the past will not be enough to thrive moving forward. Yet if that…

page

2030 Reputational Risk Assessment

In the coming decade, health systems will face an acceleration of new and ominous reputational risks. How you prepare for them now will shape your success over the coming years. For many health systems, this approach will be uncomfortable and require looking inward to better assess where they truly stand and develop a path forward….

news

ReviveHealth launches new brand

Nashville, TN, September 20, 2021

guide

End of the runway: consumerism, COVID-19, and the coming decade

We’re living in an era of No Normal, where it’s hard to know what the future holds given the high level of uncertainty surrounding us today. Yet, we have been studying some significant trends on the impact of COVID-19 on consumerism that we believe could have staying power. If they do, these trends provide ominous…

guide

The case for building a post health system brand

We’ve heard a million times about the impact of growing consumerism and new competition from players like Apple, Amazon, and CVS. The combination of these two forces shines a harsh light on health system brands. What’s worked in the past for health system branding will likely not be enough moving forward. For example, the point…

people

Jenne Webster

Jenne provides conceptual thinking, creative ideation, and brand cohesion within the realm of design and strategy. Before joining Revive, Jenne has spent 10+ years building brands and advertising campaigns from the ground up, ranging from local start-ups to globally trusted household names such as Amazon Prime Now, Amazon Go, Chinet, JCPenney, Minute Maid, O’Charley’s, American…

people

Lindsey Thompson

With more than 15 years of experience solely focused in the health sector, Lindsey leads the communications group at Revive. Her expertise lies in integrating communications and marketing to deliver programs that achieve multi-channel success — leveraging branding, third-party partnerships, earned and paid media, and social and influencer content into one synchronized presence. Her expertise…

people

Taylor Johnson

Taylor is an Account Director at Revive. With over eight years in the communications realm. Taylor leads integrated teams to design and execute communication programs, ultimately ensuring account success. Taylor specializes in driving impactful coverage with top-tier media like The New York Times, Business Insider, and The Wall Street Journal to top healthcare trades such…

people

DJ Ramirez

DJ is social media enthusiast who loves staying on top of the latest trends in the digital world. As Senior Social Strategist at Revive, DJ is responsible for leading social strategy across client channels. Her experience in social media marketing across the healthcare industry, sports and entertainment and tech world has positioned her as a subject matter expert….

people

Olivia Sullivan

With over five years of experience working on strategic communication and full-service marketing campaigns, Olivia is tasked with helping some of the country’s top hospitals and health systems to navigate business challenges, brand reputation and complex healthcare issues. Specialties include: healthcare, issues and crisis management, and full-service campaign planning and execution. Olivia holds a bachelor…

people

Sarah Natoli

As senior content strategist at Revive, Sarah is responsible for creating high-impact content strategies that drive engagement and produce tangible results. She is a seasoned storyteller who is always looking for innovative ways to capture the hearts and minds of our clients’ audiences. Sarah has applied her in-depth knowledge of editorial and content best practices to several innovative organizations…

people

Kate Caverno

Kate serves as a primary contact for clients and helps execute campaigns by coordinating and conducting market research, providing strategic direction, managing traditional and social media tactics, and developing content. Prior to joining Revive, Kate spent several years working for global PR agencies in New York City primarily providing digital and social media strategy to major…

people

Bobby Lawson

people

Luke Farkas

Luke serves as the spiritual and operational core of Revive’s research efforts, focused on establishing and defending research standards, designing, and introducing new research capabilities, and developing stand-alone research product offerings. As a six-year Revive vet, Luke has always brought rigor to our research and thought leadership efforts, ensuring that insights are always grounded in…

people

Elizabeth Musson

One of the original Revivers, Elizabeth brings more than 15 years of experience in healthcare communications. As the PR department lead, she is responsible overseeing a team of PR professionals who are experts in healthcare media, thought leadership, messaging and employee engagement. She is passionate about helping clients tell their stories in a compelling way…

people

Gina Miliken

Gina oversees Revive’s business development team, making integrated programs and projects come to life for new and future clients. For Revive, this means working with healthcare systems, technology, and services clients to understand their business challenges and create customized programs to meet their needs, ultimately setting new clients and their Revive team up for success….

people

Ashley Kyle

people

Mark Willis

Mark uses his 30 years of agency experience to  lead the agency’s new business development efforts across our health systems, health services, and health technology sectors, working in concert with our national practice leaders and marketing team. Mark has spent his career driving client success in healthcare, financial services, CPG, energy, technology, retail, and transportation.

people

Camille Strickland

Camille is Vice President of Health Systems Marketing at Revive, where she serves as strategic counsel for clients. She is a healthcare leader with over 16 years of experience in marketing and communications. Prior to ReviveHealth, Camille was senior director of marketing, communications, and strategy at Orthopedic Institute for Children in Alliance with UCLA Health. She has also…

people

Molly Gay

Molly assists the Issues/Crisis team in the development of communication strategies for clients. She provides ongoing support on client project execution and contributes in the team’s efforts to turn complex healthcare issues into clear and engaging messages for a variety of audiences. Molly received a bachelor’s degree in marketing from the University of Georgia.

people

Malea Reising

With 15 years of strategic communications experience, Malea is charged with helping clients navigate the sometimes-tricky healthcare communications terrain. Whether tackling a crisis, persuading a specific audience or managing a brand’s reputation, she is able to transform complex healthcare issues into articulate and engaging programs for key audiences. Malea leads a department responsible for helping…

people

Chris Boyer

Chris Boyer brings more than a decade of experience developing innovative digital marketing and communications strategies for hospitals and health systems. Chris is also a founding and Platinum Member of the Mayo Clinic Social Media Health Network, and is a nationally known speaker at healthcare conferences.

people

Patti Osha

people

Kelsea Smith

people

Chad Truelove

Health, Chad writes content in a variety of mediums, for multiple channels, to accomplish the diverse needs of clients. With a career that’s included ad agency work, in-house marketing, and journalism, Chad has nearly 20 years of experience crafting messages that have shaped opinions, driven sales, and built brands. Clients come to Revive with complex…

people

Sydney Owen

As an assistant account executive on the Issues & Crisis team at Revive, Sydney Owen helps clients expect the unexpected. She develops strategic communication plans that allow clients to successfully navigate complex issues that may arise.  Sydney crafts quality work for Revive’s healthcare space, an industry that she fell in love with when interning at…

people

Jared Usrey

Jared employs his range of digital abilities to identifying the best opportunities for continued refinement and growth for all clients, bridging client marketing requirements with a deep knowledge of the technical possibilities on digital platforms.

people

Clint Hailey

Clint Hailey is the chief managed care officer at Tenet Healthcare. Previously, he held managed care positions at HCA Texas and Texas Health Resources.

people

Tiffany Pack

Tiffany is responsible for providing subject matter expertise to our clients around health technology marketing and strategy and HIT buyer audiences. Prior to joining Revive, Tiffany led efforts in marketing, patient engagement and strategy with companies such as Change Healthcare, MDLive and SparksGrove and has deep experience marketing B2B and B2B2C with payors, employers, and…

people

Nate Kaufman

With over 40 years of experience as a strategist, executive, and negotiator, Nate Kaufman is considered one of the nation’s experts in the healthcare industry. He serves as a strategic advisor to healthcare executives, boards, physician groups, and other healthcare companies and is known for his practical advice focusing on succeeding in the new post-ACA,…

people

Hyland Stockton

Hyland Stockton is an account executive in the payor/provider group at Revive. In this role, she is responsible for growing and maintaining client relationships by always delivering top-quality work and watching for new opportunities to engage clients. She supports the development of payor/provider campaigns through research, deliverable development, and providing strategic counsel to clients. With…

people

Gale Pryor

Gale’s role as a writer and editor for healthcare organizations has given her a front-row seat to the innovations taking place across the ecosystem. She served as senior editor for Athenainsight, the digital magazine sponsored by Athenahealth. There, she published data-driven articles about innovations read by 25,000 executives and clinicians each month. She is also…

people

Heather Hawley

Heather draws on a decade of public affairs and strategic communications experience to guide clients through the complex landscapes of payor-provider communications, reputation management, crisis management and more. Using her well-honed skills in the full range of issues and crisis strategies and tactics, Heather develops and executes compelling programming for our clients.

people

Phil Stone

Phil is a seasoned leader in the business of healthcare, with a current focus on using visual thinking, design methodologies, and lean startup principles to tackle the toughest challenges facing our clients and our agency. Over the past 20 years, he’s developed deep expertise in organizational business planning, systems design and innovation, strategic business execution,…

people

Russell Riebeling

As an advisor and strategist, Russell has interacted with diverse audiences across the healthcare landscape. He began his journey by crafting policy as a staff member for Congressman Lincoln Davis. Russell then focused efforts by advising healthcare portfolio companies that worked directly to solve organizational challenges. With a move into product development at HealthStream, Russell…

people

Kristin Faulder

Kristin brings a rich background in technology – and helping her clients translate complex messages into relevant, insightful and unique points of view. She has a deep understanding of both the evolving heath IT industry and the constantly-changing media landscape — and approaches each and every strategy with these shifts in mind. Kristin earned her bachelor’s degree in…

people

Ashley Merchant

Ashley specializes in developing savvy media and social media strategies that help reach – and influence – key decision-makers within hospitals and health systems across the country. Throughout her career, Ashley has managed public relations efforts for a variety of consumer, health, business, and nonprofit accounts. Her skills include internal and external communication strategy development,…

people

Lauren Doty

Focused on strategic communication and full-service marketing campaigns, Lauren is tasked with helping some of the country’s top hospitals and health systems navigate tough business challenges, build and maintain their brand’s reputation, and communicate effectively in the B2B and B2C space. Lauren holds a bachelor’s degree in communication studies and a minor in mass communication from…

people

Nicole Mraz

Nicole is responsible for ensuring the delivery of top quality work and client satisfaction across the agency, team architecture and staffing, mentoring and growth of staff and serving as senior counselor for select clients. She brings more than 15 years of experience leading key clients and guiding high-performing team across all verticals. integrated marketing communications, issues/crisis…

people

Michael Harvey

Michael spends his days switching between design and code. He applies his decade of experience designing and building websites to create interfaces for the Agency and our clients that are both beautiful and useable. He’s also an Eagle Scout, but has not been camping in a long time and would prefer that you not ask him…

people

LK Clark

people

Kristi Gooden

As a strategic lead, Kristi helps her clients engage their target audiences and grow their business. During her 20 years of strategic communications experience in corporate and agency settings, Kristi has gained expertise in media relations, internal communications, crisis and issues management, digital, and branding strategy. Prior to joining Revive, she served as PR & Media Relations…

people

Kristen Berry

Bringing a decade of B2B and B2C public relations and marketing communications experience, Kristen helps her clients build, reposition and manage their brands, launch new products and influence decision makers. She has worked in the healthcare industry for the majority of her career, with deep knowledge of health IT, payer and provider brand positioning strategies. When…

people

Chelsea Amaral

Chelsea Amaral is responsible not only for conducting client, market, and social media research, writing and editing outreach materials, also aiding in project management and client engagement. Chelsea received degrees in English, public relations and international studies from Penn State, where she co-authored, “Managing a health crisis on Facebook: How the response strategies of apology,…

people

Carolyn Edwards

Carolyn Edwards serves as the day-to-day contact and project manager across a variety of types of clients. Overseeing the execution of strategies designed to elevate client awareness and recognition, she helps establish clients as credible thought leaders within their respective fields. Carolyn has experience in integrated communications through implementing and executing PR, marketing, and lead…

people

Skye McIntyre-Bolen

Skye drives overall program implementation for clients, provides strategic insight, day-to-day management and ongoing counsel. She utilizes her media relations expertise to help gain awareness and recognition for clients across the healthcare spectrum.

people

Samantha Smoak

As an account executive on the PR team, Samantha is responsible for planning and executing media relations campaigns for clients for health technology, health systems and health services clients. Having worked in journalism, digital marketing and advertising prior to pursing a full-time role in public relations, Samantha has honed her skills across writing, media relations…

people

Erica Freckelton

As a digital marketing specialist, Erica combines her passion for search marketing with her knowledge of digital platforms to uncover new opportunities for clients through paid and organic channels. Through the development and implementation of effective digital marketing strategies, she helps clients create compelling online experiences that align with overall business objectives and increase visibility. With…

people

Gretchen Smitson

Gretchen is a content marketing enthusiast with a passion for producing clear, story-centric content for the healthcare industry. As a Marketing Specialist on the Brand team at Revive, Gretchen plans, delivers, and promotes high-value content for healthcare professionals across provider, payer, and digital health segments.   Gretchen graduated from Furman University with a bachelor’s degree…

people

Emily Kubis

Emily is an Associate Content Director at Revive responsible for building content programs, campaign plans, and thought leadership. A former healthcare business reporter, Emily started her career covering Nashville’s $46 billion healthcare industry, and then moved to content strategy for a benefits consulting and software company. With investigative reporting, news writing, and content marketing experience,…

people

Regan McFarland

As the multimedia journalist at Revive, Regan is responsible for creating digital- and social-first marketing stories through short films, imagery, typography animations, and copy. Regan believes in the power of good storytelling and its role in content marketing. Being creative-minded and very determined, she always strives to develop new strategies for the betterment of her…

people

Chelsea Rice

Chelsea joined Revive as a senior content creator after a career as a journalist and digital strategist, tackling content and communications from a variety of angles in healthcare for over a decade. She helps clients build narratives that connect with their communities, wherever and whatever form those stories may ultimately take. Chelsea earned her Master…

people

Chase Cleckner

Chase Cleckner is responsible for executing Revive’s marketing plan to align with agency growth targets, ensuring consistent use and application of the Revive brand across all materials and distribution channels. Chase has a passion for creating persona-driven marketing that allows marketing efforts to be extremely effective and gain momentum over time. A proud graduate of…

people

Luke McCandless

As the Business Strategy and Growth Coordinator, Luke supports Revive’s business development and marketing team, gathering intel on industry and competitor trends, aiding new business opportunities, and creating media strategies. For Revive, this means ensuring every step in the process of obtaining new business is executed efficiently. A graduate from The University of North Carolina at…

people

Melissa Weinberger

At the core of her role, Melissa develops a deep understanding of her client’s business goals and works to meet them. She cultivates the power of her team to ensure effective marketing strategy and program execution for all clients. She has spent majority of her career developing strategic and data-driven marketing strategy for healthcare brands…

people

Brandon Mraz

people

Revive

people

Paul Hackett

As Revive’s Creative Director, Paul leads the creative department as they turn strategies into compelling and emotional stories that connect brands with people. Before joining Revive, Paul spent almost 20 years in New York working on some of the world’s most famous brands including MasterCard, Lowe’s Home Improvement Warehouse, BlackBerry, Smirnoff, Motorola, TDAmeritrade, Forbes, DeBeers…

people

Katherine Brick

Katherine utilizes her background in health policy and science communication to provide strategic counsel and day-to-day oversight for her clients, while distilling complex topics into engaging stories that reach diverse audiences. Before joining Revive, Katherine was a vice president with an integrated agency in Washington, D.C., where she helped manage communications for nonprofit healthcare foundations.

people

Paul Matsen

people

Scott Weber

people

Jeff Speer

Serving as an Executive Vice President of Strategy, Jeff works with Revive teams and clients to design integrated marketing communication programs, develop strategy and messaging to strengthen brands, improve reputations, and grow market share. Over the past 20 years, he has worked with medical device, provider, service, and technology companies across the healthcare spectrum on…

people

Marc Fredson

people

Andy Chang

people

Beth Toner

people

Jarrett Lewis

people

Matt Pinzur

people

Victor Reiss

people

Dana Allen

people

Adam Brase

people

Jon Bigelow

people

Tim Nguyen

people

David Perry

people

Ryan Donohue

people

Judith Ward

people

Amy Comeau

people

Ryan Colaianni

Ryan leads Revive’s crisis and issues offering, preparing clients for and developing strategic plans that will resonate with stakeholders. His approach to crisis and issues is focused on three areas: preparation; strategic execution and reputation recovery. With a decade of agency experience, he is a poised crisis counselor, talented media trainer, has elevated the profile…

people

Kevan Mabbutt

people

Kathy Winn

people

Chris Pace

people

Karen Wish

case-study

Virtual care: one size doesn’t fit all

It’s hard to fathom. In retrospect, the acceleration of virtual care adoption brought on by the COVID-19 pandemic seems both obvious and jaw-dropping at the same time. Like many health systems, Penn State Health took a step back after the initial explosion of virtual care in the spring of 2020 to assess. Was this the…

people

Christian Barnett

Christian has been wielding the power of insight for the last three decades. As senior vice president of strategy, Christian drives strategic thinking and advocates for innovation across every client engagement. Whether he is debating the latest consumer research or discussing cultural truths, you can always find him in pursuit of the next idea. With…

people

Matt Gove

Matt Gove is Chief Marketing Officer for Summit Health, a first-of-its-kind merger between New York’s largest urgent care provider, CityMD, and one of the largest independent physician practices in the country, Summit Medical Group. In this role as Summit Health’s CMO, Matt oversees brand, marketing, and communications. Before joining Summit Health, Matt served as Chief…

people

Ben Fuqua

As the leader of Revive’s analytics services practice area, Ben is responsible for its analytics program development and delivery. Ben has spent his 25+ year career in global and niche analytic service companies and in-house consultative roles. In these roles, Ben honed his expertise in defining, establishing, and delivering analytic services for many clients. A…

people

Sean Young

Sean is Senior Vice President and Chief Marketing Officer for Penn State Health and Penn State College of Medicine. In this role, he oversees all strategic marketing and communications functions for the organization’s various hospitals and outpatient clinics, including its university teaching and research hospital.

people

Kris Wickline

As Senior Vice President of Strategy at Revive, Kris is the point person for consulting with her clients on their business challenges and goals as well as developing marketing strategies and programs to drive results. Kris is a seasoned marketer, with a diverse background in understanding business healthcare, including experience in both the payor and…

people

Alan Shoebridge

Alan Shoebridge is the Director of Marketing and Communications for Salinas Valley Memorial Healthcare System. He has also held senior marketing and communication leadership roles at Kaiser Permanente and Providence St. Joseph Health and is known by many in our field for his insightful blog, which you can check out at alanshoebridge.com

people

Brad Fixler

Brad Fixler is the Vice President of Marketing for UCHealth, Colorado’s largest health system. He has been with UCHealth for 12 years, and prior to that worked in the world of advertising agencies for 18 years. He majored in journalism at Miami University (Ohio) and upon graduation quickly realized that journalism was no way to…

people

Dr. Carolyn Thompson

Carolyn most recently was Chief Medical Officer of a healthcare technology company, is a Board-certified OB/Gyn with nearly 30 years’ clinical experience, as well as over 20 years’ experience in practice management. Her time in practice has also facilitated her work as a medical litigation consultant providing expert OB/GYN case review for medical malpractice cases….

people

Eliza Yvette Esquivel

FutureBrand’s Chief Strategy Officer, Eliza is a global branding leader with a passion for facilitating brand growth through synchronized data and breakthrough creative experiences. An industry veteran of over 20 years, Eliza’s experience spans big brand names like Coke, Nike, McDonald’s, Microsoft, Amazon, Facebook, Clinique, Philips, Accenture, Skittles, Cadbury, Oreo and more. She’s led Cannes…

people

Heather Geisler

Heather Geisler was appointed SVP and Chief Marketing, Communications, and Experience Officer of Henry Ford Health System in 2020. A gifted strategist and transformative leader, Heather’s skill and passion for consumer engagement position Henry Ford Health System to make an even greater impact on the communities it serves. Before Henry Ford Health System, Heather acted…

people

Philip Guiliano

Philip has over 20 years of experience defining and delivering complex solutions for global brands. Philip began his career in M&A and organizational change consulting then led business development for the Global Technology and Brand Strategy practices at Siegel+Gale. Philip is one of the three owners of BrandActive, where he has been for the past…

people

Cynthia Schmidt

Cynthia Schmidt joined Virginia Commonwealth University in 2001 as their first Director of Marketing, and ten years later she transitioned to VCU Health to lead its marketing communications team. Prior to that, she worked in the ad agency world managing accounts from health care to consumer services.

people

Stephanie Wierwille

Every day at Revive, Stephanie seeks to lead the healthcare industry in a marketing revolution. As senior vice president and content lead, she helps brands determine what stories to tell and where to tell them across digital, traditional, and emerging channels. With experience both in and out of healthcare, Stephanie creates strategies for consumer-first healthcare…

page

The Weekly Hash

Subscribe Today:

case-study

Preparing for a merger of two large health systems

In an increasingly challenging environment for mergers and acquisitions among health systems, Revive is currently nearing the announcement stages of a merger between two large not-for-profit health systems that do not compete in the same markets. Defining the narrative first, before others Given that both of these health systems are high performing, Revive has developed…

page

News & Insights

New book coming soon! Joe Public 2030: Five Potent Predictions Reshaping How Consumer Engage Healthcare On the ten year anniversary of the original Joe Public Doesn’t Care About Your Hospital book, we look ahead to the next decade to predict the state of consumer engagement in the world of healthcare. Latest Podcast

page

Podcasts

In our world of branding and marketing in the health space, there should never be acceptance of the status quo, the old-school, the normal. We should always be pushing forward, celebrating the different, breaking new ground, highlighting the innovative. So welcome to The No Normal Show, our forum for tossing around thoughts, opinions, and ideas…

event

Webinar: The Case for a Post Health System Brand

This is part three of our three-part webinar series for health system marketers. Our prediction is that COVID-19 has opened the door for more health systems to explore the idea of becoming a “post health system” brand to better connect with patients and build brand loyalty. In this webinar, you will learn: What a post…

event

Webinar: The Return of the Value Crisis

This is part two of our three-part webinar series for health system marketers. Our prediction is that COVID-19 will force health systems to become far more proactive in fighting back on issues of price and value. In this webinar, you will learn: Our approach for changing the issue of value from a negative to a…

event

Webinar: The Changing Consumerism Landscape

This is part one of our three-part webinar series for health system marketers. Our prediction is that COVID-19 will continue to change the impact of consumerism in long-lasting ways that threaten traditional healthcare providers. In this webinar, you will learn: Five key consumer behavior changes that COVID-19 has accelerated in the last nine months. New…

event

The Joe Public Retreat

The Joe Public Retreat is an incredibly unique experience for top health system marketers to connect directly with the best-of-the-best in their field who are making significant change happen. This unique incubator-like experience is limited to 50 people in order to create an authentic roundtable discussion around healthcare’s most pressing topics. This year’s Joe Public…

case-study

A brand for seniors who want the most out of life

In 2020, a new company was formed to provide primary care for seniors throughout the United States. The organization would follow a patient-centric clinical approach for seniors — linking clinical and social support, increasing access to preventive care, developing individually-tailored coordinated care plans, and addressing social determinants of health.   And as many in the health…

event

Webinar: What AMC’s Can Learn from Luxury Brands

Many AMCs are going through a profound change in their business model, expanding their offerings and value beyond their sweet spot of high acuity, complex care. But in the process, they are encountering a wicked branding challenge: How do you expand your brand positioning to capture broader value without diluting your core differentiation? Interestingly, AMCs…

podcast

Technological innovation meets reality

Takeaways Technological Innovation Meets Reality Patient volume has increased exponentially since the 80s, making time the most significant commodity for health systems and physicians. With narrow margins, health systems cannot sacrifice patient volume and therefore must find ways to operate more efficiently. Technology is often developed independently from the clinical user experience, resulting in inefficiencies…

case-study

They’re ready. Are you?

How do you show up as a community leader in a situation where children bear the weight of the world on their shoulders? In the blink of an eye, COVID-19 forced families to help their children cope with stressors no child should have to – disrupted education, food insecurity, financial instability, loneliness, social unrest –…

page

Contact

case-study

Push beyond the comfortable

With thousands of lives lost and more on the line, COVID-19 vaccines aren’t just a nice-to-have but an utter necessity. Yet, an abundance of misinformation and generic public health messaging diluted this truth. Even as vaccination rates progressed Virginia’s leading academic medical system, VCU Health, saw an alarming trend emerge: an increase in the number…

case-study

This is your shot

Ask many people in communities of color what they think of the COVID-19 vaccine, and their first reaction is “No way – how can I trust it?” From Tuskegee to Henrietta Lacks to decades of systemic racism throughout healthcare, it’s no wonder Black Americans have an elevated mistrust of vaccines. As is the case with…

case-study

A healthier, happier Louisiana

Louisiana institutions such as government, education, and healthcare consistently rank among the worst in the United States. The problems are so engrained and endemic that many Louisianians have come to accept this situation and don’t expect or even feel they deserve a better way. And that’s just not acceptable. That’s how Franciscan Missionaries of Our…

page

Joe Public 2030: Five potent predictions reshaping how consumers engage healthcare

Five potent predictions reshaping how consumers engage healthcare On the ten-year anniversary of the release of the original Joe Public Doesn’t Care About Your Hospital book, author Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores…

people

Chris Bevolo

Chris has provided leadership and guidance in the areas of strategy, brand, marketing, digital, and change management to hospitals and health systems across the country for more than 20 years. Chris is an award-winning author of six books, including Joe Public Doesn’t Care About Your Hospital, which became a field guide for driving transformation in…

people

Danielle Tyburski

Danielle leads Revive’s client experience and project management departments. In this role, she is responsible for ensuring we set our clients up for success by delivering strategic, integrated programs with flawless execution. With more than 15 years of experience, Danielle is an expert at understanding how to develop strong relationships and deliver work painlessly —…

people

Josh Schoonover

As the leader of Revive’s marketing group, Josh oversees the agency’s digital, creative, content, and social capabilities. With more than 15 years of experience working in and around healthcare as a journalist, researcher, consultant, and marketer, he uses his understanding of the healthcare industry to illuminate the key insights, messages, stories, and experiences brands need…

people

Joanne Thornton

A founding member of ReviveHealth and its Chief Executive Officer, Joanne is a seasoned healthcare marketing communications executive with expertise across the marketing spectrum. With more than 24 years in the healthcare industry, Joanne leads the agency’s Diversity, Equity, and Inclusion efforts and is deeply experienced in managing the client experience and helping clients navigate…

people

Sasha Boghosian

Sasha advises a wide range of Revive’s clients on matters related to reputation management, crisis and corporate communications, and corporate brand positioning. Sasha’s expertise in high-stakes communications has been forged across nearly two decades of experience, during which he has worked on behalf of dozens of organizations in matters related to reputation management, crisis and…

people

Mariko Miyamoto

As the leader of our talent and project management functions at Revive, Mariko focuses on delivering great client work and ensuring all team members have the support they need to grow. Her ability to craft solid business and people strategies that create competitive advantages greatly benefits all Revive clients. Mariko brings a wealth of experience…

people

Shontell James

As lead across all financial areas of Revive, Shontell James is passionate about driving business growth and maintaining fiscal responsibility that results in profitable outcomes. With 23+ years of healthcare marketing experience spanning several large agencies within the top industry conglomerates, Shontell possesses a deep grasp of financial controls, financial planning and analysis, and contract…

case-study

Mask. A simple, four-letter word … in theory

In a frustrated and fatigued world where COVID-19 raged and tensions ran high, the term “mask” took on new meaning. Masks became more than a face covering – they became a symbol of polarization, geographic belonging, political alignment. But that didn’t change the fact that fighting COVID-19 cannot be done in silos. The American Hospital…

case-study

For nurses, by nurses

Health disparities. Inequities. Social determinants of health. Could it be that the change the healthcare industry desperately needs lies in the hands of those actively making decisions on the ground floor — nurses? The Robert Wood Johnson Foundation (RWJF) thinks so, and we set out to help the foundation give nurses the voice they deserve….

case-study

When competition comes knocking

Is your health system a default brand or a challenger brand? It used to be a clear line, but in this new age of heightened competition, the healthcare industry is ripe for an upset. Is your health system prepared? Penn State Health is. Penn State Health is the leading provider of health and wellness services…

guide

Who is the COVID-19 vaccine for?

With these influences in mind, we must understand and cater to the nuances of specific markets to ensure that our messaging speaks to the perceptions and realities of the communities we serve. Our research explores the following themes, offering a launching point for more localized and effective healthcare communications. How current vaccine prioritization impacts perception…

people

Shannon McIntyre Hooper

Shannon is responsible for Revive’s corporate strategy, business development, and marketing programs. Her decade-plus of expertise in health technology also positions her as a key subject matter expert and strategist for clients’ complex communications and brand challenges. Having spent her career in both agency and in-house roles, Shannon has experience across brand positioning, stakeholder engagement, strategic communications, and…

page

People

Meet the movers, shakers, thinkers, creators Working with Revive means questioning norms, celebrating courage, and championing bold ideas. It means thinking with our heads and delivering with our hearts. Because great work is more than engineering intricate strategies or designing striking campaigns. It’s about leading with foresight and ending with transformation – seeing a brighter…

page

Careers

This is Revive, is it you too? Are you set on bringing big ideas to life? Revive could be the place for you. Check out our latest job openings to see where you can join in on our mission to help brands leads the way in health. We think differently because we embrace our differences….

page

Specialty Practice

#1 Ranked crisis management agency by Black Book, 2017 + 2018 1000+ Completed engagements in issues, crisis communications, & payor relations 49 States where we’ve managed local issues What we do We have worked with hundreds of hospitals and health systems on complex issues, so we know the challenges healthcare organizations face inside and out….

podcast

Seeing patients in a new light

One heck of an 18 months UCHealth has always tried to show diligence in learning about patients and empathizing with their experiences, but COVID-19 accelerated that understanding as public health conversations became more frequent and urgent. When COVID-19 struck in March 2020, they had to reset priorities overnight because people were now looking to health…

page

People

Hello, we are Revive.  Revive leadership team Bold ideas require courage — and trust. Who do you trust to take your brand across the horizon? Meet the team steering our ship.

people

Bethany Parker

Bethany is responsible for day-to-day program management, implementation, and execution for clients, as well as serving as a source for on-going counsel. She is an expert in healthcare communications and media programs, with an emphasis on health technology and services companies. Bethany received her bachelor’s degree in communications and public relations from Bradley University in…

people

Alana Harrison

As writer and QA associate, Alana supports the strategy, development, and delivery of compelling content for our agency and its clients. She is an editor with an eagle eye for the little, complex details of healthcare marketing communications. She graduated magna cum laude from Baylor University with bachelor’s degrees in both business fellows and economics,…

people

Brandon Edwards

A founding member of Revive, Brandon brings 27 years of experience in healthcare and integrated marketing, with special expertise in issues management and the complexities inherent in the business of healthcare.

page

About

The agency beyond. At Revive, we look beyond the complexities of today to deliver insights and inspiration that prepare you for tomorrow. We transcend categories and distinguish connections between people, culture, and communities. We exercise foresight. We combine skill sets. We deliver bold ideas — rooted in data. And we anticipate trends and their impact….

case-study

Preparing for cybersecurity threats 

A large public healthcare system engaged Revive to support them after they noticed unusual network activity and suspected they were the target of a cyber-attack.  While cybersecurity consultants worked to determine the depth and breadth of the potential attack, Revive began to develop communications plans in the event the cybersecurity experts identified a breach. Revive activated its…

case-study

Faith-based and secular M&A

Two high-performing systems – one Catholic and one secular – signed an agreement to merge under a unified brand. Upon closing the deal, both organizations agreed to adhere to the Ethical and Religious Directives that govern Catholic health systems, affecting some controversial services, including elective abortions, care for the LGBTQ+ community, and physician-assisted death.     The…

page

Specialty Practice

100+ Brands developed 200+ Years combined experience  4 Books written about brand What we do Revive is at the cutting edge of brand innovation in the health space, thanks to both our inside and outside-the-industry expertise. Our total focus on health allows us to identify patterns in consumer behavior, competitive shifts, marketing performance, and internal…

page

Specialty practice

What we do Partnering with hundreds of health brands means we have helped research, understand, and influence millions of consumers as health consumers. That provides Revive with a deep understanding of the mindsets and motivations that drive how individuals manage their own health. And not just an understanding of self-reported consumer behavior – an understanding of…

page

Specialty practice

20+ Licensed data sources and exploration tools 60 million Consumers segmented into personas 50+ Collective years of experience in data-driven marketing What we do Delivering on the promise of new data streams and MarTech platforms requires a new way of operating for marketing leaders. Moving forward, marketing departments must be rewired for speed, collaboration, and…

podcast

Vaccine mandates … now what?

Takeaways Vaccine mandates in the news States like Illinois and California have started to require schools and health systems to adopt vaccine mandates. Pfizer received official FDA approval this week for its COVID-19 vaccine, adding more credibility to vaccine mandates. Staffing, already a challenge faced by health systems, is becoming even more challenging with employee…

blog

Lessons from outside brands shifting amid COVID-19

The obvious starting point for a subject like this would be the big or newsworthy brands, the ones that have been agile enough to adjust to what’s happening. For some, it’s resulted in amazing business performance, like Zoom. For others, significant reputation boosts by donating money, products, or services to fight the pandemic — such…

blog

The journey of 1,000 miles

As our communities reopen and hospitals resume elective surgeries, there are hopeful signals for our nation and our industry. But optimism is tempered, and rightly so. The death toll due to COVID-19 in the U.S. has surpassed 100,000. Consumers are polarized in their views of returning to their everyday activities. And, hospitals are seeing mixed…

blog

In the next era of No Normal, the stakes will be higher

Back in summer 2020, which feels like about 25 years ago, we started talking about the No Normal period we found ourselves in at the time. Everyone was asking: when will things go back to normal? Or, what will the new normal look like? Meanwhile, we were focused on what was happening at that moment,…

blog

Public trust in the vaccine depends on what happens inside your hospital

With news of the efficacy rates from Moderna, Pfizer, AstraZeneca trials have vaccines in the spotlight. This is welcome news as the biggest surge is happening across the country, putting an already overloaded system at greater risk as we move into Thanksgiving weekend, where millions are still anticipated to be traveling.  Yet, hospitals are facing…

blog

Ten COVID-19 vaccine considerations for hospital communicators

Since COVID-19’s dramatic entrance on U.S. soil in March, we’ve hoped for an expedited vaccine process that can save lives and help our society’s economy and norms stabilize. Yet, the promise of a safe and effective vaccine is clouded by inconsistent information and conflicting timing projections — leaving many consumers and clinicians uncertain of who…

blog

The five principles of The No Normal

In late June, we introduced the concept of The No Normal, our perspective on the impact of COVID-19 on the healthcare industry. As we look to begin a new blog series on navigating the No Normal, we thought we should look back at the meaning and the principles that started it all. We’ve heard many…

podcast

Is personalized marketing ever complete?

What is personalized marketing? Personalized marketing often takes different definitions. To align expectations internally and with clients, Revive developed a formal definition. Revive’s definition: Personalized marketing is a data-driven strategy that delivers increasingly relevant value to consumers through tailored solutions, content, and experiences. It is enabled through continuous and automated data collection, analysis, testing, and…

podcast

Marketing governance inside health systems

A quick COVID-19 pulse check Health systems are seeing an uptick in admissions — many of which can be attributed to the Delta variant, with higher concentration in the southern states. We live in a strange world where fact is not always fact, and perspectives on health reflect political orientation, not proper understanding. For example,…

page

Specialty Practice

What we do The value of your pending transaction is clear to you and your partners – but is it clear to your stakeholders? Revive works with clients to define the value of a transaction for the marketplace and to communicate that value to internal and external audiences. Transactions capabilities We help clients navigate issues…

blog

Owning the Other P’s of Marketing — Part Two

We can see the conflict between brand and business clearly through Amazon’s latest play in the grocery arena, announcing that Amazon Fresh, Amazon’s online delivery grocery service, will absorb Amazon Go, the small bodega-like, “cashier-less” grocery chain launched in 2018.

blog

The Pursuit of Tangible: Tools for Thinking Visually

We can see the conflict between brand and business clearly through Amazon’s latest play in the grocery arena, announcing that Amazon Fresh, Amazon’s online delivery grocery service, will absorb Amazon Go, the small bodega-like, “cashier-less” grocery chain launched in 2018.

case-study

There is a monster under your bed

Known for its spectacular coastline, Monterey County has another claim to fame: the highest diabetes rate in California. With nearly half of residents having type 2 diabetes or pre-diabetes, Community Health Innovations (CHI), the population health organization in the county, decided to act. The family member Monterey County never knew it had Taking an audience-first…

podcast

Behavioral Design: The science of motivation

Resources Judgment in Managerial Decision Making by Max Bazerman Nudge by Cass Sunstein Thinking Fast & Slow by Daniel Kahneman Buyology by Martin Lindstrom Selling Blue Elephants by Howard Moskowitz Noise by Daniel Kahneman Takeaways What is behavioral design, and why is it important for health brands? If you want to optimize your brand efforts,…

event

The Summit

The Summit brings together topics focused on the business of healthcare and the intersection of healthcare delivery and financing. We bring in the leading voices of healthcare to speak on the emerging opportunities, difficult decisions, and ongoing challenges that lie ahead for all organizations in the industry’s landscape. The Summit is ideal for: Health system…

podcast

Getting bold ideas across the finish line

A case for boldness Health system marketing comes with many stakeholders, opinions, and expectations, making it challenging to deliver imaginative and bold campaigns. Despite these challenges, marketers must continue to push on ideas that don’t just “check the boxes” but truly influence behavior in a way that improves public health. The campaign that pushed the…

page

Homepage

Think bigger. Think beyond.

post

Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

podcast

Navigating a changed behavioral health landscape

Featuring ​​​​​​Revive’s former Chief Growth Officer, Shannon McIntyre Hooper Resources Cedars Sinai Virtual Reality Initiatives Headspace interactive Netflix series The mental health crisis is getting younger  Takeaways Behavioral health needs are outpacing the healthcare industry’s ability to deliver behavioral health services. COVID-19 spotlighted this trend, though it existed well before COVID-19.  Now, groups outside and…

podcast

Now is the time to re-evaluate your marketing function

Featuring Philip Guiliano, Partner, BrandActive Takeaways Setting a clear path to operational success Marketing teams are increasingly playing a more prominent role in the operational success of organizations – including health systems.   It’s common to start operational improvement by refining your org chart, but this approach commonly fails to recognize how teams and individuals work…

podcast

Health system marketing through fresh eyes

Featuring Heather Geisler, Chief Marketing, Communications, & Experience Officer, Henry Ford Health System Takeaways The viewpoint of someone new to healthcare Heather transitioned from her role as SVP of Global Brands at Hyatt Hotels Corp to Chief Marketing, Communications, and Experience officer at Henry Ford at the beginning of 2020. While differences were apparent between…

podcast

Which comes first, brand or purpose?

Featuring FutureBrand’s Chief Strategy Officer, Eliza Yvette Esquivel, and Chief Creative Officer, Daniel Andersson Resources CEO of UPS in NY times Lego makes strides in sustainability     Takeaways Two sides of the same coin: Purpose & brand experience Health systems need to approach branding differently than they have in the past to compete with powerful…

blog

The future of content is connected: telling impactful stories with social data

The world is on the precipice of a big change. And not just changes from the pandemic. In the next decade, the power of data will completely upend our daily lives, culture, jobs, and of course, healthcare and marketing. For consumers and organizations alike, a hyper-personalized future is on the horizon. From Alexa ordering our…

podcast

Inside the mind of a disruptor

Featuring Summit Health’s CMO, Matt Gove Takeaways Throughout his career, Matt has taken on the mindset of a disruptor. He was an early adopter of the title, Chief Consumer Officer, technologies like chatbots, and star rating systems. Matt now works for Summit Health, the byproduct of a private equity-backed merger between CityMD and Summit Medical…

podcast

3 examples of data-driven health system marketing

Resources Blue Zones Project National Institute of Health SDoH Toolkit  Takeaways Using data to better understand our audiences Last week we discussed the use of ethnographies to better understand our audiences by experiencing their lifestyles. In this episode, we expand on that topic sharing how data can supplement ethnographic research. When working with Community Health…

podcast

The art and science of ethnography

Featuring Christian Barnett, Senior Vice President, Strategy Takeaways What is ethnography, and why is it valuable? Surveys and focus groups can result in a “contaminated” interpretation of the truth in which the context of the survey or focus group influences participants’ responses.  One of the best ways to learn about your audiences is to observe…

podcast

It’s not just about digital

Featuring Chris DuFresne, VP of Experience & Marketing Operations, Allina Health Takeaways Setting the stage  Healthcare is way behind in the consumer space. Fortunately, we have other industries to learn from when merging online and in-person experiences. Chris DuFresne, Vice President of Experience and Marketing Operations, draws from his experience at e-commerce giants Target and…

podcast

Let’s talk AI in healthcare

With Chris Hemphill, VP of Applied AI & Growth at SymphonyRM Takeaways Decoding alphabet soup With so many applications and numerous models to be built upon, it can be challenging to understand Artificial Intelligence (AI) and where it fits within the care delivery landscape.   AI is a broad umbrella describing technology’s ability to execute human…

blog

Business vs. branding: Amazon’s lessons for healthcare

Amazon. You know the name. You know the promise. Who are we kidding? You likely have three packages in transit as you read this blog.

podcast

Mount Sinai innovating at 170 years young

Featuring Mount Sinai’s Karen Wish, CMO, and John Davey, VP Marketing Technology Takeaways Who are you, what is your brand promise? Mount Sinai Health System is different from many academic medical centers because the school was born out of the health system.   Their primary commitments – a defined brand, commitment to growth, organizational excellence –…

blog

Pushing the envelope, together: Revive + Eruptr

Best-in-class patient acquisition and health system marketing solutions

podcast

The future of the digital front door

Featuring Chris Pace, Chief Digital Marketing Officer, Banner Health Takeaways Canoe vs. speedboat Transformation in healthcare before COVID-19 was like a canoe – slow and steady, but after we were operating like a speedboat, trying to merge our normal operations with a sudden influx of COVID-19 related demands.   Before COVID-19, Banner Health invested in the…

blog

3 foundational elements of a thought leadership strategy

We’ve all heard those horror stories of homes with bad foundations. One minute you see a couple smiling for the camera as they hold the keys to their new house, and the next, they’re the latest homeowner mishap on HGTV. Thought leadership strategies are no different – they require a solid, intentional foundation built to last as the…

blog

Say What, Clubhouse? The rise of social audio

Last year, WIRED said it well: “The future of social media is all talk. The year 2020 was all about giving people a voice online. Literally.” The pandemic forced many to substitute in-person interactions with virtual meetings, leading to widespread “Zoom fatigue.” This fatigue opened the door for audio-based social platforms like Clubhouse, Twitter Spaces,…

podcast

3 ways to stay competitive in a changed world

Resources Five long-term consumer behavior changes due to COVID-19 The Joe Public Retreat 2022  Takeaways The “untouchable Making room for new, high-ROI initiatives could mean retiring old practices that no longer make sense in today’s changed (and continually changing) world. We call these old practices the “untouchables” because they’re often repeated on behalf of leadership…

blog

Driving behavior change through influencer relations

Have you ever made a purchase decision based on an online recommendation? So have 93% of Americans.

podcast

Wendell Potter on the Trust Index

With Wendell Potter, former health plan executive turned whistleblower Resources Trust Index Report Deadly Spin Uncovered Takeaways The lay of the land Health plans historically integrated horizontally but now are integrating vertically, expanding their power within the healthcare industry.  Growing payor reach and control creates a power imbalance that allows payors to force providers into…

podcast

Episode 100: Ask us anything

Think of your favorite book. Is it your favorite because the synopsis on the back cover was really good, or is it your favorite because of the storyline and the interplay of characters? We’ll admit — we kind of set you up for that one, but hear us out: sometimes (not all the time) to…

blog

Content That Connects: 5 Principles for Building Relationships Through Content

We love a good story. Stories inspire and entertain, but mostly, stories connect us. Humans have always connected to one another through telling and listening to stories, and, in marketing, content connects our brands to our audiences in the same ancient, powerful way. To deepen our understanding of that connection, we’ve explored how content picks…

podcast

Modern brands are human brands

Resources United Airlines “Fly the friendly skies” campaign Delta Airlines personalization example Takeaways Why brands are like people Brands are kind of like people – some you want to be around, some you don’t. Modern brands build positive connections with their audiences through thoughtful interactions. Healthcare is inherently “human,” which gives healthcare brands an opportunity…

blog

Data-driven friendships: understanding your audience to create relationships through content

Recently, we looked at how great content can turn awareness into relationships: Campaigns that create awareness are just step one. Content that builds enduring relationships must follow, or the full ROI of creative ad campaigns will be left on the table. It’s a vision for truly personalized marketing seen through the lens of friendship development,…

podcast

Four trends healthcare marketers must continue

Resources Who is the COVID-19 vaccine for? Why you should be looking closely at Optum’s acquisition of Change Healthcare Takeaways We’ve changed … now what? COVID-19 spurred new trends in how health systems deliver care, including the pace of play, focus on alignment, consumer attunement, and inclusive branding.   Healthcare marketers should continue these trends into…

blog

Steps two to 1,000: how content turns awareness into relationships

Quick. Off the top of your head, name three marketing campaigns. Which come to mind first? Share a Coke? Dove’s Real Beauty? Apple’s Think Different? Great ad campaigns like those earn their place in our collective memories by surprising and delighting us. They catch our attention to create awareness and spark affinity with an audience…

podcast

Gearing up for Rapid Renewal

Resources Setting the stage for Rapid Renewal  Consumer trends report  Amazon expands Amazon Care  Chicago Trump Tower vaccinated early – thanks to hospital COO who lives there DispatchHealth raises $200 million in series D Takeaways Introducing Rapid Renewal   Rapid Renewal is a phase of the No Normal representing healthcare’s recommitment to long-term transformation.  COVID-19 accelerated…

blog

Setting the stage for rapid renewal

Rocky. Rudy. Miracle. What do these three movies have in common? Moreover, what do they have to do with healthcare? Adversity followed by an overwhelming comeback. We haven’t tamed COVID-19, nor can we ignore its devastating impact on our lives and the lives of our loved ones. We are still, in fact, swimming in the…

podcast

88 Hospitals in 29 States

Takeaways A wide geographic footprint doesn’t come without its challenges Spanning 29 states, LifePoint Health needed to keep a constant pulse on the state initiatives affecting each of its markets. This required a clear and constant line of communication with the compliance team. The marketing and communications team’s greatest challenge was tracking and responding to…

blog

Hospitals’ antidote to vaccine reputation risks

You’ve been going non-stop supporting the system with life-saving communication, pivoting daily, and keeping everyone informed of the latest information. And just when it felt like there would be some hope with the vaccine rollout, it proved to be yet another challenge. Hospitals – once heroes celebrated from the rooftops every night – became the…

podcast

What healthcare can learn from Disney

Kevan Mabbutt, Chief Consumer Officer, Intermountain Healthcare Resources If air travel worked like healthcare Takeaways Definitions shape how we see consumerism  The way we understand “consumerism” has changed to focus on the transaction rather than choice.  Language shapes our relationships with the world, and healthcare often looks at consumers too narrowly. For instance, “patient” may…

blog

Healthcare Consolidation … with your hospital’s reputation intact

Let’s face it, unless you’re Marie Kondo, “consolidation” is a daunting word. Yet, it’s a reality many health systems, hospitals, surgery centers, and physician practices are facing spurred by the COVID-19’s financial devastation. Hospital independence gives way to healthcare consolidation Between the decrease in patients seeking elective and non-elective care, the astronomical cost imposed on…

podcast

Who should distribute COVID-19 vaccines?

With Ryan Colaianni, SVP of Crisis Communications Resources New Consumer Survey Findings Report California vaccine sites see misuse of codes meant to prioritize Black and Latino residents Last week’s episode with Amy Comeau at Emory Healthcare Vaccine makers Pfizer and Moderna pledge massive boost to U.S. supply after sluggish rollout Five Long-Term Consumer Behavior Changes…

podcast

What’s next for healthcare? Ask marketing.

With Amy Comeau, Vice President of Marketing, Emory Healthcare Resources Data Confirms Alarming Trend: Covid-19 Fears Are Causing Americans to Avoid the Doctor’s Office and Delay Routine Care  Use and Content of Primary Care Office-Based vs Telemedicine Care Visits During the COVID-19 Pandemic in the US  Takeaways Defining your COVID-19 CRM strategy  Emory Healthcare implemented…

blog

Top Reputational Risks Facing Health Systems and Hospitals in 2021

With the nation’s heightened focus on hospitals and health systems, 2020 was a once-in-a-lifetime year for our industry. Yet, many of the challenges faced in 2020 continue into 2021. Here’s the good news: this time, we can learn from the past and prepare. Here are the top reputational risks facing health systems and hospitals in…

podcast

Reconciling present and future branding needs

Takeaways How to make the media your ally, not your enemy Take a transparent, partner-first approach to media, leveraging their networks to get standardized information to the public. Baystate Health invites the media to virtual briefings in which the health system answers media questions in the order of the RSVP list. This approach reduces the…

podcast

Speaking to Today’s Healthcare Consumer

With Ryan Donohue, Corporate Director of Program Development, NRC Health Resources from today’s episode Patient No Longer: Why Healthcare Must Deliver the Care Experience That Consumers Want and Expect (Ache Management) Through the Patient’s Eyes: Understanding and Promoting Patient-Centered Care Chilling trend: A longer, deadlier pandemic Takeaways Delivering the care patients expect “Through the Patient’s…

blog

GameStop Reminded Us (Again) That People Have the Power. Don’t Ever Forget It.

Did you catch the big fight last week? No, not the one where Conor McGregor destroyed Poirier’s fist with his face and reminded us why he’s a better marketer than a fighter.

podcast

The speed of marketing is changing

Resources from today’s episode Health workers, stuck in the snow, administer vaccine to stranded drivers Hospital apologizes for prioritizing top donors for COVID-19 vaccine Framing What We Do with a Noun or a Verb: Are we “___ing”? Takeaways Need for speed COVID-19 has accelerated change, requiring health systems and their marketers to find new ways…

podcast

Navigating COVID-19 vaccine distribution

With Christian Barnett, SVP of Strategy, and Ryan Colaianni, SVP of Crisis Communications Resources The Principles for The No Normal Show   Biden inheriting nonexistent coronavirus vaccine distribution plan and must start ‘from scratch   Live Updates: Biden Confronts a Confluence of Crises   Listen to this episode on-the-go through our podcast site Takeaways Vaccine distribution challenges  With…

podcast

WHO’s advice for health system marketers and communicators

Resources in today’s episode WHO infodemic management 50 actions tracker Johns Hopkins COVID-19 profiling by country The online competition between pro and anti-vaccination views Listen to this episode on-the-go through our podcast site Takeaways The Infodemic Landscape An infodemic is the widespread sharing of misinformation (false information spread accidentally) and disinformation (false information spread with…

blog

Why you should be looking closely at Optum’s acquisition of Change Healthcare

The hungry machine that is Optum, UnitedHealth Group’s fastest-growing subsidiary, continues to eat. After the January announcement of Optum’s Change Healthcare acquisition – just the latest move in a continued drumbeat of acquisitions, investments, and strategic partnerships – we’re all keeping eyes on updated offerings and newly integrated strategies to play out. In fact, Change…

podcast

Four Healthcare Priorities of the Biden Administration

Resource Mentioned in Today’s Episode “The Fifth Risk” by Michael Lewis Key Takeaways Lay of the land as a New President Takes Seat Biden faces unusual constraints as he plans to enter office, including walking into multiple crises on day one: The COVID-19 pandemic will continue to get worse over the coming weeks, the U.S….

blog

3 New Data Points to Inform Your 2021 Vaccine Communications Strategy

For most health systems, the dream of the COVID-19 vaccine is becoming reality. It’s affecting hospital operations, finance, and especially clinical teams. Yet, it’s also affecting you, the marketers and communicators. Many of you will be focused in the coming weeks to firm up your vaccine communications plans, just as leadership works tirelessly to develop…

blog

Non-COVID-19 Focused Scrutiny of Hospitals Resumes

unday’s 60 Minutes was a reminder that there are a lot of issues that have been put on the back burner during COVID-19 that will quickly resurface as we emerge from the pandemic.

podcast

What health systems will look like in 2030 by Mayo Clinic

Resources from today’s episode Mayo Clinic’s Presentation Slides Five Long-Term Consumer Behavior Changes Due to COVID-19 Listen to this episode on the go through our podcast Takeaways Do We All Have an Equal Chance for Health? How to Forecast the Future On an annual basis, Mayo Clinic looks for a collection of trends. Some trends…

blog

The 2020 election healthcare post you’ve been waiting for

At the beginning of 2020, few thought we’d be engulfed in a global pandemic and quarantined with our lives turned completely upside down. Even in the midst of all that, one thing people did know was that election season was fast approaching and contentiously volatile. Now that it’s over and states have confirmed votes for…

podcast

Addressing health disparities with Norton Healthcare’s CMO

With Dana Allen — Chief Marketing & Communications Officer, Norton Healthcare Resources from today’s episode ‘1619,’ a Podcast From The New York Times. Seeing White Podcast From Scene on Radio The Radical King book by Martin Luther Dr. King Jr. Stamped from the Beginning book by Ibram X. Kendi Listen to this episode on the…

podcast

Marketing governance with Penn State Health CMO

Resources A New Resource by Revive: Un-covered Why the “Missing Domino” Matters So Much Listen to this episode on the go through our podcast. Takeaways End of year COVID-19 updates America is once again breaking the record for the highest number of COVID-19 cases within the last nine months. People think the vaccine is a…

podcast

How the election will impact the hospital industry

Resources Modern Healthcare Article: Insurers will owe massive MLR rebates next year, even if 2020 is normal Modern Healthcare Article: Michigan Blues partners with wellness center company The Changing Consumerism Landscape Webinar on November 18th at 12:00 PM CST The Value Crisis for Health Systems Webinar on November 19th at 12:00 PM CST The Case…

podcast

Deep Dive into our COVID-19 Vaccine Consumer Report

Key Takeaways Findings from a COVID-19 Vaccine Survey When it comes to determining if the COVID-19 vaccine is safe or not, consumers trust their doctors, health systems, and federal health officials more than anyone else. Hospitals will need to figure out if they require staff to get the vaccine before returning to work? Physicians must…

podcast

Improving the financial experience of your health system

With Kendra Calhoun – SVP of Strategic Marketing, Communications, and PR at Avera Health. Available as a Podcast Subscribe to the Podcast & Listen On-the-Go Takeaways How to improve the financial experience for the patient Avera Health is creating a contemporary “shopping” experience for consumers that involves creating tools on their website, which will display…

podcast

The importance of consumer insights during COVID-19

With Victor Reiss — VP, Consumerism and Insights at UNC Health Available as a podcast Subscribe to the Podcast & Listen On-the-Go Takeaways How UNC Health is using consumer Insights UNC Health leverages consumer insights by transforming consumer data into meaningful and actionable insights that empower business decisions.  The goal is to predict consumers’ behaviors,…

blog

Cherry-picked data, price transparency, and what it means for your system

By now, most of you may have seen that RAND released the most recent study in their Employer Hospital Price Transparency Project, called RAND 3.0. The study is meant to assist employers in understanding what private health plans are paying hospitals, so they can manage benefit design costs or steer patients to less expensive hospitals and…

blog

Three ways health systems can strengthen their footing ahead of the next big negotiation

If you’ve worked with any of us from the Revive Payor-Provider team or spent any time reading our newsletter, you’ll know we remind our clients that “preparation is half the battle” when it comes to contract negotiations. At a time when payors are in the best financial position to fairly support health systems and reporting…

podcast

Price & clinical transparency as a brand differentiator

With Matt Pinzur — Chief Marketing Officer, Jackson Health System Key Resources HANYS Report on Report Cards Jackson Health System Care Quote Jackson Health System Quality Data Platform Subscribe to the Podcast & Listen On-the-Go Key Takeaways Jackson Health’s transparency philosophy When there is clarity about what public institutions are doing, it allows them to…

podcast

3 things providers should know regardless of who wins election

With Jarrett Lewis — Partner, Public Opinion Strategies Takeaways State of the presidential race Biden has had a lead of 7-10 points in the presidential election since the Summer of 2019, and that trend is currently continuing. The impact on healthcare We came into this year with healthcare as the top issue of the election,…

blog

Five foundational questions to help address racial injustice

It’s hard to believe it’s been four months since George Floyd was killed. Four months of protests and emotionally charged demonstrations — whether en masse outdoors or individually on social media. Four months of dogged determination to continue a level of demonstration that captures attention and drives widespread change. And, for some in our industry,…

podcast

COVID-19’s impact on marketing teams moving forward

With Bryan Hamilton — AVP, Marketing & Communications, Cincinnati Children’s Hospital. Takeaways Brand management at Procter & Gamble One of the core truths at Procter and Gamble (P&G) is that the consumer is boss. The brand manager’s responsibility is to fully understand the consumer’s needs and how they make decisions. With this knowledge and role,…

podcast

Eliminating health disparities with Dr. Robert Winn, VCU Health

Takeaways  Defining health disparities Health disparities are present when two populations that, theoretically, should be receiving an equal amount of care are experiencing different outcomes. Differences between these populations are less about race and more about socioeconomic class and zip code. Impact of COVID-19 on health disparities The combination of COVID-19 and America’s recent state…

podcast

Creating a marketing plan for 2021 during a pandemic

Resources New York Times Article Subscribe to the Podcast & Listen On-the-Go Takeaways Creating a marketing plan Due to the COVID-19 crisis, there was very little margin in the spring and summer months to create a formal plan for this year — much less, for 2021. Despite the No Normal, creating a plan for 2021…

blog

Price transparency rule: hope is not a strategy

There are about 100 days until CMS’s new price transparency rule goes into effect. While health systems and the American Hospital Association hope that their ongoing legal challenges will provide at least a stay in this requirement, hope as we like to say, is not a strategy. And even if the rule is somehow blocked,…

podcast

It’s time for a nurse engagement strategy

Resources Shift Nursing Podcast Revive COVID-19 Comms Resource Page Blog on the No Normal County Health Rankings Transforming Care at the Bedside Cleveland Clinic “Empathy” Video Subscribe to the Podcast & Listen On-the-Go Takeaways Learnings from an experienced health-system-marketer-turned-nurse Remembering the patients are your number one priority! Yes, your job is to bring in business…

podcast

Marketers’ role in addressing misinformation

Resources in Today’s Episode Axios/Ipsos Survey Public Opinion Strategies Survey The Harris Poll Fierce Healthcare Article New York Times Opinion Article Listen to this episode on the go through our podcast Key Takeaways Misinformation The No Normal is rife with conditions that make truth, transparency, and combatting misinformation challenging. An inconsistent response to COVID, disagreement…

podcast

Driving revenue & service volume with Piedmont Healthcare

Resources Listen to this episode on the go through our podcast Takeaways Marketing’s role amid COVID-19 When COVID-19 first hit, the first thing we did was focus on the safety of our staff and community. All of our messaging both internal and external informed people of safety measures to take, the seriousness of the virus,…

podcast

Maintaining a healthy & engaged marketing team

With Marc Fredson — Director of Strategic Marketing, UCSF Health Resources in Today’s Episode Your Consumers are Afraid a blog by Sasha Boghosian Alan Shoebridge LinkedIn Group Therapy Post Listen to this episode on the go through our podcast. Key Takeaways Group Therapy while Living in a Pressure Cooker: Ways of coping with the evolving…

podcast

Addressing rogue doctors

Resources Misinformation Statement: Kati Everett, Chief Communications Officer at Novant Health Article: Cue the debunking: Two California doctors go viral with dubious COVID test conclusions  Article: Trump’s New Favorite COVID Doctor Believes in Alien DNA, Demon Sperm, and Hydroxychloroquine Article: An Elite Group Of Scientists Tried To Warn Trump Against Lockdowns In March Listen to…

podcast

Bold but revenue-generating goals amid the pandemic

Key Takeaways Scott’s Background: Scott spent 20 years at various agencies working for top brands. After a clinically fine but experientially horrible period of time working through medical treatments and therapies for his wife, he turned his passion for the consumer experience towards providers and payors. His observation of the experience was there was nothing…

podcast

Leveraging Your brand with Stanford Health Care CMO

With Michiko Tanabe, Chief Marketing Officer — Stanford Health Care Takeaways Resurgence in California California is experiencing a new resurgence of COVID-19 in their hospitals. More people are on ventilators and in the ICU than ever before. A main contributor to this resurgence is that not enough people are sticking to the mask and social…

podcast

Hospital shutdowns on the horizon for healthcare marketers

Takeaways Issue 1: COVID-19 test results Hospitals are once again dealing with testing problems, and some consumers have to wait between 10-14 days for results. Issue 2: masks  Masks are essential to lowering the threat of this virus. Right now, the dynamic around wearing a mask is polarizing. If you wear one, you are labeled…

podcast

Offering Support to Employees Amid the Pandemic

Takeaways The response to the workforce wellbeing amid COVID-19 involved creating a new initiative — leveraging existing resources at the very beginning of the pandemic and then adding some additional services later on. It was clear that employees needed support for their emotional needs, so in response, University Hospitals offered: A call center for on-demand…

podcast

Pros and Cons of the Facebook Boycott for Health Systems

Takeaways Background to the Facebook boycott  Initially, Mark Zuckerberg and Facebook came across as noncommittal. They have since committed to adding more context to problematic political posts, and has broadened its definition of hate speech.  Sheryl Sandberg and Mark Zuckerberg met with the Anti-Defamation League, NAACP, and Color of Change. The groups were disappointed with…

blog

Providers, payors, and consumers, oh my!

Audience-based marketing strategies for telehealth leaders

blog

Are hospital marketers prepared for the next competitive front?

For roughly two decades, most hospitals and providers have cautiously courted telemedicine. There was a lot of flirting and talk of plans for the future, but little in the way of commitment. Sure, virtual care was different and fun to think about, but it came with a bit of baggage (regulation and reimbursement), making it…

podcast

Cleveland Clinic CMO on The No Normal Show

Takeaways Travel industry lessons after 9/11  Security changes were made behind the scenes and gradually travel resumed. It wasn’t until after the financial crisis of 2008 that the airline industry started to recover.   A couple of lessons we learned from this: We’re going to see substantial financial impacts across the healthcare industry.  We could see…

blog

The Fight Against Health Misinformation: The Time Is Now

With the spread of COVID-19 came the spread of health misinformation — faster and more furiously than ever before. We’ve seen false guidance about how to prevent the novel coronavirus, viral videos of physicians spreading misinformation, and untrue claims about how hospitals are handling it. And with the election less than 10 days away, the confusion…

blog

Where Does Your Health System Brand Go From Here?

With COVID-19 still ravaging much of the nation, the last thing many health system CMOs may be worried about is how to evolve their brand positioning. In truth, we don’t know how long or widespread the current surge will be, if/when another wave may hit in the fall, or what comes after. But that’s all…

podcast

Welcome to The No Normal Show

Resources in today’s episode The Era of “No Normal” Five Core Issues for Providers Post-COVID-19 Takeaways The “No Normal” We don’t know what normal looks like. There will undoubtedly be profound changes in our society. We’re still in the midst of this, and it will take months or even years for the healthcare industry to…

blog

Brand Building Post-COVID-19

There is no denying it. Hospitals across the country are in financial trouble. To help themselves recover, they need to restore patient volumes as quickly as possible. While reputation campaigns that drive loyalty and patient preference are more critical than ever, the ways to go about it in the post-COVID-19 landscape are drastically different. Before…

blog

Negotiating in 2019? Here’s What You Can Expect

Year after year, negotiations between payors and providers grow increasingly challenging. Even single-digit rate increases are being met with obstinate resistance, requiring a level of resilience rarely needed just five years ago.  2019 promises to be a very challenging year. While so much of the year ahead is uncertain from a policy and regulatory perspective,…

blog

Aetna buys Humana. United buys Aetna. Oh my.

In our last post, we explored how you need a Big Data app just to keep track of who’s buying whom – Anthem buying Cigna, United buying Aetna, or Aetna buying Humana. Many speculate that independent Blues will soon follow, whether it’s consolidating under Anthem or HCSC or some other umbrella. One thing is clear:…

blog

Why B2B Health Tech Buyers are Changing Overnight

This is not a blog about telemedicine. It’s not a blog about contact tracing apps, or platforms enabling antibody testing. It’s not even a blog about B2C digital health and therapeutics. This is a blog about the thousands of other health tech companies struggling to find their place in a ravaged healthcare landscape. Because while…

blog

Q&A: The Right (and Wrong) Ways to Talk With Patients who are Frightened to Seek Care

Sasha Boghosian, Executive Vice President and Head of Insights at Revive, recently spoke with Advisory Board’s Anna Yakovenko, Colin Gelbaugh, Nick Hauger, and Meredith Crenca to discuss patient perceptions of care during COVID-19 and how health systems should be communicating with their patients about their current and future care needs. Question: Revive has conducted several…

blog

Hospitals Save Our Lives. How Do We Save Them? Part Four

Part Four of a Four-part Series

news

Revive makes big additions to leadership team

Nashville, TN, October 22, 2020

blog

The unintended consequences of high deductible health plans

For the past decade, there’s been much speculation about the impact of high deductible health plans (HDHP) on the rising costs of healthcare. Large companies flocked to them in 2009 to help alleviate the cost burden of the new employee coverage requirement, and consumers embraced them because, well, they had to. But just how effective…

blog

The Fundamental Problem with Reference Based Pricing

Let’s talk about Reference Based Pricing (sometimes called Medicare Plus). Over the last three years, the popularity of Reference Based Pricing (RBP) benefit plan design has grown exponentially. Initially positioned as a fast-growing alternative to the PPO plans, RBP plans are a newly popular option for self-funded employers looking to utilize a group benefits plan….

blog

Relevance is King, and “The Top of the Funnel” is Most Relevant to The Most People

CVS’ announcement that the company is expanding its reach in chronic care management is the latest sign that the market has never been more competitive or complicated. (Are you asking yourself, “which market?”) CVS isn’t just protecting its PBM business and driving sales for its retail business. The company has plans to provide one-on-one support…

blog

The Pursuit of tangible: tools for thinking visually

I’m not a big fiction reader, but our oldest daughter has a voracious appetite. She consumed the “Harry Potter” series in record time and we watched all eight movies in order shortly after. On a road trip blitz from Nashville to Orlando last fall to watch her favorite team in the NWSL championship soccer match,…

blog

Five ways the aging population is impacting healthcare in the United States

There are a record 50 million seniors (65-years and older) and counting living in the U.S. — and this number is projected to reach 70 million by 2030. Medicare patients are the largest customer base for the country’s hospitals and health systems, and many technology companies are turning their attention to this generation and the…

blog

Turning creative concepts into reality

Picture this: It’s Thursday. A group of writers and art directors receive a creative brief outlining a client challenge. The specific challenge – be it a critical rebrand, a new technology rollout, or the announcement of a company expansion – has reached a point where it requires a winning, comprehensive strategy to address the public…

blog

Joining forces in healthcare: what to know and how to prepare

In the first half of 2016, alone, the healthcare industry saw 52 mergers and acquisitions – a 6.1% increase from the first half of 2015. With the state of the healthcare landscape, there’s a lot of appeal in market share consolidation. Today more than ever, healthcare organizations are facing stronger competition and more pressure on…