Building Employer Brands in Healthcare

Today, your organization may have some version of an employer brand – but it might not be where you want (or need) it to be. In a period where traditional rules no longer apply, and norms are being negotiated daily, now is the time to consciously define what that new world look likes and the role of employees within it.  Join us as we examine:

  • The rise of the employee value proposition and why it’s so important
  • The need for cross-functional integration when developing an employer brand, and specific way for marketers to get involved
  • How your employer brand and consumer brand must work together