Defending your Organization Against the Value Attack

Health systems currently face a “Value Attack” — a growing assault on provider reputation related to the cost of health care in the U.S. While health plans and pharma companies have successfully downplayed their role in the outsized cost of health care in this country, hospitals have failed to do the same.

The result is a reputation crisis for health systems that is gaining momentum, despite all the goodwill earned during the pandemic, and as organizations face the worst financial environment in decades.

If this issue isn’t one of the top priorities for your health system right now, it needs to be. You are likely suffering reputational damage, even if your brand itself hasn’t faced the fury of the media or politicians. Key stakeholders — from your staff to your community, to the media, and even policymakers that make critical decisions — need to understand the value your hospital or health system provides.

View this webinar recording where leaders in crisis management from the North Carolina Healthcare Association and Revive will identify critical steps marketers and communicators must take to communicate this message and protect their organizations’ brand reputation.

The winners in the value conversation will proactively turn the issue of cost from a negative to a positive. 

You’ll learn:

  • What constitutes the Value Attack, and why it’s only getting worse
  • Key factors that are contributing to the misperception that health systems are the villains in the rising cost dynamic in health care
  • Ways in which the Value Attack can damage your brand reputation
  • How health system marketing and communications teams can not only defend reputation, but flip the Value Attack on its head and build brand perception