Engaging Nurses in a Time of Crisis

Workforce is the number one issue facing healthcare organizations today—and potentially for months or even years to come. And nowhere is this issue more acute than with the critical audience of nurses, as COVID-19 burnout, skyrocketing labor costs, travelling nurse issues, and thousands leaving the profession are all taking their toll. How can healthcare marketing and communications executives help address these challenges?

In this webinar, you’ll hear how the Robert Wood Johnson Foundation engages and supports nurses through its SHIFT program. Join us to examine:

  • Key truths and learnings about how nurses want to be engaged
  • How to apply these learnings to nurse recruitment and retention
  • Other opportunities for marketing and communications to support workforce challenges