Revive supports clients in immediate pivot to address needs amid COVID-19

By Revive
posted Jun 9, 2020

As health systems heroically respond to the COVID-19 crisis, Revive has supported each of their unique responses with brand campaigns, digital and media strategy, and full-service marketing and communications execution.

Shortly into 2020, Revive, a Weber Shandwick company, quickly pivoted from typical work for five premier health systems to address the atypical demands posed by the COVID-19 crisis. Each client recognized the need for quick, innovative, clear communication to ensure the safety and well-being of their communities. Revive was able to support each organization’s endeavors with customized marketing and communications programs to address the unique challenges in each market, resulting from the COVID-19 outbreak.

Henry Ford Health System, a comprehensive, integrated health system headquartered in Detroit, Michigan, and national leader in advancing medicine and innovative treatments, holds Revive as its agency of record. Within the first few months of the partnership, COVID-19 hit the U.S., and Henry Ford Health System sprang into action. Revive helped to repurpose all of the system’s traditional ad placements into public service announcements (PSA) delivered by leadership to help calm the community, give guidance on COVID-19, and reinforce Henry Ford Health System as the trusted partner in health for southeast and central Michigan. As COVID-19 cases have declined, Revive is now helping Henry Ford Health System design strategies for short- and long-term recovery, supported by integrated marketing and communications campaigns including print, television, radio, digital, and out of home (OOH) channels.

Cincinnati Children’s Hospital Medical Center, one of the top-ranked pediatric hospitals in the country, is an integrated marketing agency of record client of Revive. As part of the ongoing relationship, Revive has been responsible for shaping the organization’s marketing strategy, reputation positioning, and overall branding in partnership with marketing and communications leadership. As the nation set plans to reopen following the peak of the COVID-19 pandemic, Revive is part of a team that is helping Cincinnati Children’s Hospital develop internal and external messaging to ensure patients, staff, and the community receive all the information needed to make the right decision about appointments and procedures. Drawing upon extensive consumer research around public perceptions and preferences, the messaging will address organizational priorities and operational approaches for reopening.

UC Davis Health, a nationally-ranked hospital in both adult and pediatric specialties, selected Revive last year as their creative agency of record – a partnership designed to help build and execute a brand platform to tell their unique story. Revive’s robust, cross-channel efforts were set up to strategically broaden UC Davis Health’s brand awareness and drive engagement in target markets. With COVID-19, UC Davis Health has pivoted to providing clear, educational information and specifically encouraging “healthy” citizens to donate blood in settings where risks are low. Revive has also been able to support with public service announcements (PSA), video, radio, and social tracking.

VCU Health, a comprehensive health system and academic medical center committed to excellence in patient care, innovation, and the training of tomorrow’s healthcare workforce, is a longtime agency of record client of Revive. In recent weeks, in response to the COVID-19 crisis, Revive has offered support across internal, enterprise wide communications, and has pivoted all of their campaigns to a public health perspective. Amid COVID-19, VCU Health has embraced their roles as an amplifier and encourager — amplifying trustworthy, helpful news and resources, and encouraging the community and healthcare workers to stay the course. Revive is working with VCU Health to communicate about COVID-19 from several angles, including launching a campaign that shows VCU Health’s appreciation for team member and community sacrifices, developing internal communications strategies, and creating proactive issues scenario plans.

The Christ Hospital Health Network, a 555-bed, not-for-profit health system in Cincinnati, Ohio, and longtime agency of record client of Revive, quickly recognized their service line marketing was not what the community needed amid the COVID-19 outbreak. They boldly pivoted in a matter of days by replacing their in-market creative with new, COVID-19 focused creative that would foster a sense of emotional support throughout the community and position them as a leader in this time of crisis. These efforts have included organic social posts, a landing page, print and outdoor advertising, and paid social media campaigns.

“I cannot imagine a time when our clients have been more important to everyone, nor a time when our work was more important,” said Brandon Edwards, Revive’s founder and Executive Chairman. “Our clients are the heroes in this story – more than ever – and we are doing everything we can to support their amazing work in this challenging time. We are proud to be a healthcare-only agency in an era when healthcare matters more than anything, and we are humbled by the opportunity to work hand in hand with our clients to help their brands thrive.”

About Revive: 

Revive embraces the chaos of healthcare to build leading brands. Founded in 2009, Revive is a leading healthcare agency headquartered in Nashville, with staff located across the country. Revive’s employees are pathfinders and future-builders, and clients include some of the top brands in the healthcare space. Agency services including branding, marketing, advertising, and communications. Revive has won dozens of industry awards, including Healthcare Agency of the Year and Best Agency to Work For in North America. For more information, visit www.reviveagency.com.